Conducting Forensic Assessments

Directing Forensic Assessments This examination talks about various parts of measurable brain research comparable to adolescent suspects by evaluating a person for the situation study depicted in the narrative Murder on a Sunday Morning. This paper gives the short portrayals of the accompanying: The contextual investigation in the narrative, including a depiction of the individual and his criminological populace. The potential role(s) of a legal analyst corresponding to the contextual analysis. The measurable evaluation rules that apply to the contextual investigation. Any outsider data that might be important to gather for the scientific appraisal of the contextual investigation. Moral as well as multicultural issues and additionally contemplations identified with the contextual investigation. An examination of how a criminological clinician may best address each of the moral and additionally multicultural issues and additionally contemplations that are depicted. What a scientific analyst may think critical to consider or potentially decide when leading a criminological appraisal of the person for this situation study. What the courts may think essential to consider as well as decide from a legal appraisal of the person for this situation study. In any event two scientific appraisal instruments or potentially devices that may be utilized comparable to this contextual analysis, with a clarification of why. The components that would be remembered for a measurable evaluation report dependent on this contextual investigation. Which components from a measurable evaluation report dependent on this contextual investigation would be pertinent for declaration, and why. The suggestions that the evaluation may have for the result of the case Murder on a Sunday Morning This contextual analysis depends on the criminological appraisal of the blamed individual in the narrative Murder on a Sunday Morning (2001). The wrongdoing scene in the narrative depicts Mr. James Stevens seeing his better half being shot and killed by a youthful dark male who was ransacking her at the firearm point. The aggressor carrying out this wrongdoing has been portrayed as a six feet tall thin dark male old enough in the middle of 20 and 25 years. The police captured Brenton Butler as a speculate who is a multi year old dark male despite the fact that he is a lot shorter and more youthful than the genuine attacker that the police was searching for. By the by, Butler was associated with the homicide as he was the main dark found close to the wrongdoing scene around then and being recognized by the casualties spouse as the aggressor who assaulted his better half. He was then grilled in the police headquarters without his folks and was even precluded from claiming getting any l awful assistance. Investigator Glover cross examined the youngster and endeavored to cause him to admit the wrongdoing and pressurized him to find the homicide weapon. The investigator took Butler to a territory of woods near the wrongdoing scene and hit him once on the face and twice in the stomach as he couldn't extricate any data from the suspect. After which, another analyst with the name Dwayne Darnell came to deal with this case who made Butler sign a pre-composed admission that turned into a prime proof for the preliminary. The case was then gotten by Ann Finnell and Patrick Mc Guinness as open safeguards against the territory of Florida, who deliberately refuted the indictment by virtue of inadequate proof delivered for the preliminary. They demonstrated that the police tormented Butler both mentally and genuinely to acquire the composed admission from him and that Butler had no thought process in the wrongdoing, no scientific proof and no homicide weapon were found and neither do Butler have any criminal record in the past nor he had any history of hazard factors, for example, poor child rearing, destitution, mental scatters, and so on., typically saw in lawbreakers (Bartol, 2011 Burkhead, 2006). Consequently, the jury set Butler free as he was not seen as blameworthy of the wrongdoing after only 45 minutes of conversation in spite of the fact that Butler had just gone through a half year of detainment during the procedures of the preliminary. Head servant and his family made due with a remuneration o f 7.75 million dollars when they really sued for 8.5 million dollars because of social equality infringement while the legal advisor was rebuffed by the District Judge John H, Moore for not arguing the case fittingly (Schoettler Pinkham, 2002). Afterward, the genuine criminal was captured, trialed and indicted for the wrongdoing. In spite of the fact that Butler got equity at long last, nonetheless, he would have not spent a half year in jail if a few parts of criminological brain research had been viewed as before in the preliminary. Scientific mental appraisal would have been done to decide Butlers competency to stand preliminary. Besides, Butler ought to have been given the instruments of Dr. Grisso to comprehend, survey and acknowledge Miranda Rights with the goal that he would have comprehended the significance of deferring his privileges and potentially would not have made the bogus admission under tension (Goldstein, Condie, Kalbeitzer, Osman Geier, 2003). Job of a Forensic Psychologists There are only two parts of scientific brain research that are pertinent to the Butler case, which are: first to survey the capacity of the youthful suspect (Butler) to defer his Miranda rights and the second to decide Butlers competency to stand preliminary. Evaluation Principles The significant inquiry is that whether to apply various measures to evaluate the competency of an adolescent? Various investigations alongside this narrative Murder on a Sunday Morning have found that adolescents should be evaluated and trialed based on their development level instead of simply adhering to the Dusky Standard for their appraisal since their subjective and thinking capacities have not been completely evolved when contrasted with those of the grown-ups. By the by, this issue is still in banter in the circles of the legitimate framework (Ryba, Cooper Zapf, 2003, p500). The scientific analysts ought to survey the adolescent speculate regardless of the guidelines being followed with the end goal that his/her degree of understanding the legitimate procedures and his/her psychological mental capacities are estimated precisely. I consider that for this situation investigation of the narrative Murder on a Sunday Morning on the off chance that Butler was discovered awkward to stand preliminary prior in the procedures, at that point this would not have been much for Butler since such an individual is generally sent for treatment until he/she can stand preliminary which may even take quite a while. As, by and large, the court procedures would in any case hold while the speculated adolescent is treated through an outpatient strategy so as to pick up competency to stand preliminary. Since Butler was guiltless in any case thusly keeping the preliminary on hold until he gets capable to stand preliminary after treatment would have been an incredible shamefulness to him (Viljoen Roesch, 2008), maybe the competency examination was not done in the narrative because of this explanation. Another hazardous component of scientific brain science is the issue that who is the customer. All in all, the individual whom the therapist is rewarding or evaluating is his/her customer. In any case, in lawful issues as the one depicted in the narrative Murder on a Sunday Morning, the therapist is working in a joint effort with the legitimate group to discover the psychological degree of the suspect and not for the conclusion or treatment of the presumes issue. Subsequently, the last report composed by the therapist in such manner could be incredibly one-sided relying on the lawful group with which he/she is working and the kind of the appraisal being led. This further means in the event that the clinician is working with the arraignment, at that point he/she would stress over the savage conduct of the suspect in his/her appraisal report and consequently, would prescribe moving the adolescent suspect to the grown-up court so the focus is applied distinctly to the discipline parts o f the law. Then again, on the off chance that the analyst is working with the safeguard counsel, at that point he/she might want to keep the adolescent suspect in the adolescent court framework in order to guarantee the arrangement of appropriate help and treatment for him/her. Outsider Information The outsider data is additionally significant for a measurable analyst albeit the majority of the data will be gained from the person under evaluation. The open safeguards on account of Butler utilized his mom as a hotspot for deciding the character and propensities for her child because of which, the indictment case was debilitated. With respect to occasion, Butlers mother discredited the announcement of Glover (the essential cross examiner) that Butler rose up to embrace him and said he was happy to see him when he (the analyst) went into in to the room, as she uncovers that her child is extremely saved and typically never embraces outsiders. In spite of the fact that this data could have additionally been gained from a therapist anyway its effect was more when the mother herself introduced it before the jury (de Lestrade, 2001). This further shows frequently crucial data can be procured from the outsider as opposed to being accessible from the customer. As the mother called attent ion to that Butler was exceptionally peaceful and saved, henceforth his short answers to the inquiries permitted the criminological analyst to separate next to no data from him to present to the court. Further, a specialist affirmed before the jury that the injuries on Butlers body were caused while he was in police care. Albeit a scientific analyst could report this data to the jury as outsider data be that as it may, in agreement to the 4 Cs of declaration, a therapist doesn't have a clinical information about the injuries where as a clinical specialist does, in this manner the declaration of a clinical specialist in such manner would be considered as the more grounded proof. Besides, a clinical specialist could affirm that how the injuries were gained by Butler while a legal analyst proved unable. Hence, the declaration of a clinical specialist would represent a superior effect on the preliminary alongside guaranteeing adherence to the 4 Cs of declaration: Clarity, Certainty, Case Specificity and

Organic food vs. non-organic food Essay

When you go to the grocery store, what sort of food do you purchase? Natural food or non-natural food? Perhaps you get some of both? In any case, with regards to value, wellbeing and natural security, there are critical contrasts between these two sorts of food. At that point you can conclude which is best for you. In the first place, cost is typically the basic factor considered by a customer. We as a whole realize that most natural food is more costly than customary food. Take milk for instance, for the most part milk confirmed as hormone and anti-infection free in a store costs twice than basic food item milk. â€Å"Higher costs of natural food are because of progressively costly cultivating rehearses, more tightly government guidelines and lower crop yields† (â€Å"Organic versus Non-natural Foods†, n.d.). Conversely, in spite of the fact that non-natural food is less expensive, it â€Å"contains many concealed cost like assessments and the expense of the treatment for the mischief caused to the earth by customary farming† (Pragyaï ¼Å" 2011). Second, while purchasing food a few customers consider value first, yet different shoppers care increasingly about wellbeing. â€Å"As animals are given anti-infection agents in regular cultivating, human body, when debilitated doesn't acknowledge similar anti-microbials, in this way lessening the body’s insusceptibility in the long run† (Pragya, 2011). Also, traditional producers use pesticides to shield their harvests from molds, creepy crawlies, and maladies, which is destructive to people and particularly hurtful to ladies and children’s wellbeing. Contrasted with it, in natural cultivating creatures are given natural take care of and can gain admittance to the outside so as to help limit sickness (â€Å"Organic versus Non-natural Foods†, n.d.). In addition, pesticides are not permitted in natural cultivating. In this manner, natural food is clearly more secure and more beneficial. Third, as previously mentioned, utilizing pesticides in customary culti vating is destructive to our wellbeing, yet it is additionally unsafe to our condition. Utilization of these synthetics containing poisonous substances has come about less number of wild animals and plants on the farmland. Simultaneously the nature of soil turns out to be more awful as a result of the utilization of an excess of concoction manure. Despite what might be expected, â€Å"organic cultivating utilizes crop turn to forestall bugs, by making a progressively assorted biological framework to normally become the pest’s predators, for expanding the nature of soil, common fertilizer and treating the soil is finished. Along these lines, the advantages of natural cultivating and all the more long haul and advantage in battling issues like corruption of the earth (Pragya, 2011). To put it plainly, both natural and non-natural food customers have various purposes of perspectives. All things considered, non-natural foodâ is less expensive, however prompts a vulnerability in wellbeing and harms to the earth. Despite the fact that the connection isn't exactly demonstrated, natural food is unquestionably be more secure and more beneficial. Regardless of whether to purchase natural or non-natural food completely relies upon your way of life and what you are worried about.

Blog Archive Laying the Foundation for Your MBA Application

Blog Archive Laying the Foundation for Your MBA Application By being proactive and doing some advance planning, aspiring MBA candidates can remove a great deal of stress from the business school application process and substantially bolster their candidacy. We have several big picture recommendations for applicants to consider to help them be as competitive and prepared as possible when admissions season begins in earnest. Few candidates realize that starting to visit campuses as early as late winter or early spring is a great way to learn about and establish interest in specific schools. Campus visits are not just opportunities for you to “register” with a program’s admissions committee but are also a time for you to gain a deeper, firsthand understanding of various academic methodologies and social environments. Such visits can also prepare you to write far more targeted and informed essays when the time comes. After all, you can only learn so much about a school from its Web site. Another way to gain a deeper understanding of your target schools is by meeting with alumni or students, and you can begin doing this now as well. Students may be able to bring specific programs and classes to your attention that are not prominently featured on a school’s Web site or in its marketing materials but that may be quite appealing and/or relevant to you. Referring to such resources and offerings may also help you strengthen your case for attending that particular school. By meeting with students and alumni and by visiting classes, you will collect a variety of data points that will serve as a foundation for you to persuade the admissions committee that its school is ideally suited to you, in a way that few other candidates will be able to do. Many candidates have trouble honestly and sincerely articulating their post-MBA aspirations, and virtually every business school requires that candidates write an essay that discusses their short- and/or long-term career goals. So if you hope to enter a competitive field, such as banking or consulting, now would be a good time to conduct informational interviews or even job shadow an individual for a day, if possible. The admissions committees frown on vague goal statements or generic claims that lack a profound personal connection to a position and are therefore less credible. By connecting with and learning from people in the position and/or industry you are targeting, you will gain insight that will imbue your stated career goals with sincerity   and authenticity. A rather overt measure you can take to bolster your candidacy is stepping into a leadership role in your community, if you have not already done so. The earlier you take this step, the more time you have in which to create a track record and show that you are a substantive individual outside of the office. If you instead wait to start volunteering until the fall, your contributions will seem far less sincere, and you will not have sufficient time or opportunity to have the kind of profound experiences that lend themselves well to application essays. When identifying a volunteer activity in which to involve yourself, first and foremost, select an organization about which you feel legitimately passionate. If you are genuinely excited about the cause or organization you have chosen, you will be more committed to it, enjoy a more meaningful experience, and have a more heartfelt story to tell about it. Ideally, your community experiences will both complement and supplement your profile. They can reveal a true passion for your field (complementary) or shift the admissions committee’s perspective on you (supplementary) and help differentiate you from other applicants. For example, an accountant who volunteers with Junior Achievement shows a commitment to his professional path and his desire to give back in this area, thereby complementing his existing profile. The accountant who coaches soccer in his community offers a new window on his personality and abilities, thereby supplementing his profile. Although a solid commitment to any cause or organization will be helpful to your candidacy, the more esoteric the organization, the more distinct  and memorable your story. You should not volunteer for a completely obscure organization just to be different, of course, but if you are truly passionate about a less conventional cause or hobbyâ€"antiquities preservation, for exampleâ€"you should consider volunteering in the field, thus increasing your opportunities to discuss this unusual interest. Regardless of the focus and nature of your volunteer/community activities, strive to make an impact and show true leadership in doing so. If you can accomplish this, you should be able to add a valuable new dimension to your application. Your personal achievements can also differentiate you from others in the applicant pool by offering a far more diversified and remarkable picture of you. Start focusing now on accelerating the timeline of any endeavors or goals you have been actively pursuing. For example, if you have been intending to publish a certain article and are close to completing a final draft, do the work necessary to finish it sooner rather than later. If you have been working toward earning your CFA designation and have only Level III of the exam left to pass, be sure to take that final test this year. If you can run 20 miles and have been dreaming of completing a marathon, do it this year. We are not suggesting that if you have never run a mile in your life that you start training for a marathon now, but if you are close to achieving a goal and would likely do so naturally after your applications are due, accelerate your timeline so that you are able to reach it before the schools’ Round 1 deadlines. Bolstering your academic profile through additional course work can be equally important. Many candidates fret about their poor undergrad performance and feel that they are powerless to change the admissions committee’s perspective on their academic aptitudes, but MBA programs are actually far more forgiving of previous educational issues than other graduate programs are. Most applicants’ academic experience is far in the past, and their GMAT/GRE score, references, and work experience are better indicators of their potential for success. This is not to suggest that poor grades do not matter, rather that poor grades can be mitigated. If you do not feel confident about your past academic performance, consider enrolling in additional course work immediately. In particular, if you did poorly in math courses (even if your overall GPA is quite high), the admissions committee may have some concerns about your ability to manage a heavily quantitative workload, so you should look into taking a calculus or statistics class. To show an aptitude for management studies, you might take an accounting, economics, or corporate finance class. But simply taking the course(s) is not enoughâ€"to effectively show that you have an aptitude for the work and that you take your academics quite seriously, you will need to get an A grade in any class you undertake. Even candidates who did quite well in undergrad might consider completing additional course work. Liberal Arts majors with 4.0s and no quantitative background can benefit from taking (and doing well in) a math class and a management class, which will allow them to confidently claim and support their competency to handle their coming studies. Share ThisTweet Application Tips

Essay on Assignement #3 Teamwork and Motivation - 1220 Words

Assignement #3: Teamwork and Motivation JACK PENDERGAST Prof. Dr. Bob Nolley BUS 520 Feb.24, 2014 Objective Motivation is the interior and exterior elements that arouse aspiration and drive in an individual to remain constantly involved as well as dedicated to a job, role or subject, or to create a determination to achieve an objective (Business Dictionary, 2013). The focal key concern of a business ought to be its people. They remain the individuals who support the operation and the idea of the business along with keeping the organization running. This research paper will offer a proposal of a business motivation plan, pinpoint dual approaches that motivate workers and recommend three means to†¦show more content†¦The two approaches that businesses will use to motivate all of their workers in the organization are profit sharing and knowing and understanding each individual employee. According to White (2008), exceptional managers get to know their employees well, this way if a worker loses a colleague for the reason of downsizing, they do not feel as though they have lost their o nly linkage to the office.The profit sharing is added essential for the reason it will appeal to more workers than the knowing and understanding of workers. Knowing and understanding your workers are not necessary means of extra pay, half the time, it produces pay cut. For that reason the advancement remains appealing more to the workers that strive for career advancement rather than a large pay check. Profit sharing endorse collaboration inside a business for every person needs to work together in order to rise business revenues, where, the Knowing and understanding can generate opposition inside the business. (3) Ways to motivate the minimum wage service worker. Motivation Theory. Three techniques businesses can use to encourage the lowest salary employees are advancement, let them join in on decision making, and propose basic health insurance strategy. Numerous part-time employees are involuntary; several try to find a way to become promoted to full-time to collectShow MoreRelatedApplication of Observational Learning6241 Words   |  25 Pagesfocuses on generating new behavior patterns. 2. Cognitivism is interested in looking at the thought processes behind the behavior. Therefore cognitivist learning theory stresses acquisition of (including reorganization) of cognitive structures. 3. Constructivism claims that knowledge is constructed through the interplay of existing knowledge and individual (or social) experience. There are several variants, e.g. * Constructionism * Constructivism * Situated cognition Read MoreCelta Key15571 Words   |  63 Pagesconstructive advice, accept it and act upon it. Again, this is no cause for paranoia, we are not watching you all the time and everybody has an ‘off day’ (but do let us know if you feel down). That’s pretty much what the course involves. There’s a lot of teamwork and hopefully there will be a few laughs. Remember to respect different trainees’ backgrounds and teaching styles. We can all learn something from each other and as a teacher you will have to deal with, and respect just about every type of human

Why Parents Should Give Paternity Leave - 900 Words

Many people say that there is no greater love felt, then when one has a child. When a child is born, the parents experience many unexplainably strong emotions. The parents have endured nine months of preparing and anxious anticipation for the child. Now the child has come, and the parents get to enjoy their new life with the baby. However, the mother of most families will get to experience much more time with the newborn, than the father. Companies should give paternity leave because it affects the well being of the mother, father, and newborn. Mother of a newborn has many responsibilities, she has to take care of the newborn, do household chores, take care of other children—If there are any, and let her body heal. She has just gone through child birth and there are often times health issues afterwards. Her body has just endured a huge physical strain and now it will take time to heal. Specifically, a body will take a much longer time to heal after a caesarean birth than a nor mal birth. Everyday tasks will be more difficult and then she will also have the demanding responsibility of a newborn. With paternity leave, the father will be able to be there for the mother, taking some of the responsibility off of her. Paternity leave can strengthen the relationship between husband and wife. With the father being home during the most difficult weeks, it forces the parents to split the responsibility. The parents then become a tag-team on the new challenges that face them. TheShow MoreRelatedWomen s Rights Of Women1552 Words   |  7 Pageseasier for women to get jobs than in the past due to the equality between men and women. However, in the some situations, women need to give up their jobs even though they would like to continue their jobs. Particularly, one of the general reasons of women’s retirements is child-care leave. 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The bond that you create with your family in those six weeks or so is important to uphold and will make for stronger families. Those children that have been through divorces or not even knowing who one parent is in the first place may be pressed withRead MoreU.s. Census Bureau s Current Population Survey1468 Words   |  6 Pagesfamily while also trying to maintain a successful career. Men are also affected by becoming a parent while being part of the workforce (Gray). Starting or expanding a family affects both a woman and a man in emotional and financial ways; therefore, parental leave from a job should be a reasonable length, paid, and for both parents. The fight for parental leave reform is not new. Laws regarding parents in the workforce date back to the Progressive Era. Six laws in effect before 1920 forbid the employment

Personal Narrative My Old Neighborhood - 1153 Words

Mohammed AlSawadi Prof-Buckely English 1-16 Sep14th, 2015 Personal Narrative 2 My Old Neighborhood Have you ever looked back to a something that you did in your neighborhood when you were child? Generally, when we just look back to a something that we did when we were child we have a strength feeling, and just starting to ask ourselves why we did that and how we did that. Most likely we cannot find answers to our questions because we cannot think how and why we acted childlike behavior after we became adult. I have an embarrassing story that happened to me when I was child and that happened to me with one of my best friends Meshal in our neighborhood. Unfortunately, I and my friend Meshal were naughty boys, so we put our parents in many embarrassing situations. Because of brat we did a bad and embarrassing something that caused my dad beating me and Meshal. In the summer of 2008, Meshal and I were very board. At that time, we were very interested in driving a car and our journey is driving a car. As 2008 was the first year that we can drive with our parents’ permission. Nevertheless, we often toke our parents’ car before that year without their permission and known even though we will be in terrible if they had known. However, I asked my dad to take the car and went out with my friend, and then â€Å"take the car, but do not drive or touch your grandfather’s car† my dad said. He said that because he knew that I liked to drive my grandfather’s car more than his car because myShow MoreRelatedHarmony at Home1225 Words   |  5 Pagesmore interesting essays in Rereading America by Colombo, Cullen, and Lisle was â€Å"Looking for Work† by Gary Soto. â€Å"Looking for Work† is a narrative of a nine year old Mexican American boy who really desires his family to be the perfect family. His asser tion is that he is looking back on his childhood, but tells the story as a child’s point of view. 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I will begin with stating my personal interpretations and understandings of the narrative. Throughout the film there are two main characters. These two characters are Irish brothers that share a deep sense of their Catholic religion. Their names are MurphyRead MorePersonal Narrative Assignment At 15 Years Old1163 Words   |  5 PagesPersonal Narrative Assignment At 15 years old, and growing up without knowing the hardships many America went through to carve out a good life for themselves, I wanted to get the perspective of a family member and their experience growing up in a time much different from our own. Recently I had a chance to sit and talk with my great-grandmother. Having mostly grown up with my mother’s side of the family, also having my middle name being parallel to my grandmother on that side, and hearing he stories

Business Ethics And Social Responsibility @Starbucks

Question: Write an essay on Business Ethics and Social Responsibility. Answer: Starbucks was founded in 1971 by three partners in Seattles renowned open-air Pike Place Market and was named after the first mate in Herman Melvilles Moby Dick. Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing. Returning from a trip to Milan, Italy, with its 1,500 coffee bars, Schultz recognized an opportunity to develop a similar retail coffee-bar culture in Seattle. From the beginning till now, Starbucks has grown to be one of the largest coffee retail stores in the whole world. Slowly and steadily, Starbucks has grown and expanded over different countries of the world. There are several reasons behind the popularity and expansion of the company. The corporate strategies, employee benefits and growth policy have made Starbucks a successful business organization. From the start of the business, Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a soci al status so that more and more customers are encouraged to come and buy their products. Starbucks have always designed their outlets so that people can gather and enjoy the coffee. In addition to these, Starbucks also established community stores where some programs or trainings can be held along with the service of Starbucks coffee. Starbucks have always targeted unemployed youths to work for the company. In this policy, Starbucks have opened up job opportunities for the deserving youths who are yet to be employed. Starbucks is not unique in the sense that it has always provided high level benefits to its employees. There are many business organizations and other sectors that have done that before. However, these business organizations have long working hours and strict guidelines regarding the employee policies (AOL.com 2016). This is where Starbucks is unique. Starbucks do not force the employees for working long hours continuously and within strict guidelines. Starbucks have op ened a number of short and long term programs that will be used to benefit the society as whole. Starbucks opened to Starbucks Foundation for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community. Community Service is another dedicated program for management and sharing of resources. Another point to be noted is that, Starbucks has not grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want; Starbucks has grown due to proper balancing of both the aspects. For all these reasons, Starbucks have become one of the largest selling coffee product companies in the world. Introduction Starbucks is a business organization that deals with the business of coffee and coffee products. It is one of the worlds most popular business organizations with the customer base spreading throughout the world. There are several reasons behind the popularity and expansion of the company (Chua and Banerjee 2013). The corporate strategies, employee benefits and growth policy have made Starbucks a successful business organization. From the start of the business, Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a social status so that more and more customers are encouraged to come and buy their products. Starbucks have always designed their outlets so that people can gather and enjoy the coffee (Stinson 2014). In addition to these, Starbucks also established community stores where some programs or trainings can be held along with the service of Starbucks coffee. Starbucks have always targete d unemployed youths to work for the company. In this policy, Starbucks have opened up job opportunities for the deserving youths who are yet to be employed (Michelli 2013). In addition to these, Starbucks have opened a number of short and long term programs that will be used to benefit the society as whole. Starbucks opened to Starbucks Foundation for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community. Community Service is another dedicated program for management and sharing of resources (Wu 2013). There are many business organizations that either try to attract customers with the product quality or the low price of products. However, in these cases, a slight dip in quality or hike in price leads to customer dissatisfaction and drop of the popularity value. On the other hand, Starbucks provide the best quality product at affordable prices and in addition provide a beautiful environment as w ell as community support (Bowen and Sisson 2013). The advantage of this strategy is that, due to the community support and other steps taken by the company, the customers are automatically attracted towards the company. There are many other aspects of Starbucks business that are discussed in the report like, employee benefits, organization growth policy and others. All these factors have been discussed in due course in this report. Starbucks Business Strategy Analysis Social Responsibility in Corporate Strategy Starbucks is concerned with social responsibility in its overall corporate strategy due to the fact that their main business policy is to maintain the sociological aspect within their business. The main reasons are as follows: Business Policy From the beginning of the business, Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a social status so that more and more customers are encouraged to come and buy their products (Aiello and Dickinson 2014). They believe that if they can serve the society well, their business will automatically expand. Social Hub Starbucks design their stores so that a large number of people, mainly in groups can gather together and enjoy the coffee in a free social environment. Starbucks have always designed their outlets so that people can gather and enjoy the coffee (Tu, Wang and Chang 2012). In addition to these, Starbucks also established community stores where some programs or trainings can be held along with the service of Starbucks coffee. Opportunity for Youths Starbucks have always targeted unemployed youths to work for the company. In this policy, Starbucks have opened up job opportunities for the deserving youths who are yet to be employed (Pierce 2015). With this policy, Starbucks have appointed thousands of youths throughout the world. Overall, Starbucks has promoted the growth of the society in their retails locality. In addition to these, Starbucks have opened a number of short and long term programs that will be used to benefit the society as whole. Some of these programs are as follows: Starbucks Foundation Starbucks opened to this program for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community (Brown 2014). Through this program, Starbucks support the youth as well as the older generation. Community Service The main objective of Starbucks in this program is to support the community for development and growth (Sebhatu and Enquist 2014). This also involves a dedicated program for management and sharing of resources. Farming Communities Starbucks have always emphasized on the production of best quality of coffee and has offered support to the farmers of the coffee and tea plantations so they are able to provide the best quality coffee buds (Keenan and Evans 2014). Moreover, Starbucks have provided them support for their normal livelihood as well. All these discussed programs managed by Starbucks have had significant impact on the local community where Starbucks opened their stores. In addition to a good atmosphere for gathering together and having the best quality coffee, the community support provided by Starbucks has attracted a large number of customers and leads to the increasing popularity of the company. This is actually the corporate strategy of the company (Gerhardt, Hazen, Lewis and Hall 2015). There are many business organizations that either try to attract customers with the product quality or the low price of products. However, in these cases, a slight dip in quality or hike in price leads to customer dissatisfaction and drop of the popularity value. On the other hand, Starbucks provide the best quality product at affordable prices and in addition provide a beautiful environment as well as community support (Di Giuli and Kostovetsky 2014). The advantage of this strategy is that, due to the community support and ot her steps taken by the company, the customers are automatically attracted towards the company. Further, when the quality of the products are always the best, the customers are attracted to come back over and over and this causes massive rise in popularity of the company. However, this popularity does not drop due to price hike or other similar issues (Busch and Moreno 2014). For this reason, Starbucks have gained massive popularity wherever they opened their store. With the increasing popularity, Starbucks ventured into the international market with branches abroad. With time, Starbucks have spread their business over 40 countries of the world. In every country, Starbucks have provided community support that has led to massive growth of the company (Smith Maguire and Hu 2013). Along with growth, the company has earned huge amount of revenue from every store, which in turn allowed the company to maintain a share of profit as well as provide community and social support. All these fac tors have led to the expansion of business of the company. Starbucks mission statement says that Ourmission: to inspire and nurture the human spirit one person, one cup and one neighbourhood at a time (Starbucks Coffee Company 2016). They have stuck to their mission statement throughout their business span and used the community and social support as a method for the expansion of business and gaining more revenue. Benefits to Employees Starbucks is not unique in the sense that it has always provided high level benefits to its employees. There are many business organizations and other sectors that have done that before. However, these business organizations have long working hours and strict guidelines regarding the employee policies (AOL.com 2016). This is where Starbucks is unique. Starbucks do not force the employees for working long hours continuously and within strict guidelines. The benefits that the employees of Starbucks receive are as follows (as stated by the Starbucks Company): Free Stuffs - Each week, employees are allowed to choose either a pound of coffee beans (whatever blend they prefer), a box of K-Cup Pods or a box of their favorite flavor of Tazo tea, to take home. Employees are also entitled to a 30 percent discount on all Starbucks food and drink. Share of Restricted Stocks - Employees are entered in to the company's "Bean Stock" program, which offers them shares of the company through Restricted Stock Units (which become actual company shares over time). So long as employees stay employed for one full year (fully, without breaks or prolonged absences), they're eligible to receive the first 50 percent of the stock grant after that first year, followed by the second half after their second year working for Starbucks. Once the employee owns the full share, they are permitted to do whatever they want with them. Employees or Partners? - Partially having to do with the stock ownership and partially in an effort to make everyone in the company feel more united and equally as valued, Starbucks management refers to their employees as "partners". Benefits Package - Starbucks offers extensivebenefits packagesthat are customized for each employee, called "Your Special Blend." Options include things like bonuses, 401 (k) matching plans, health/medical/dental plans, and even adoption assistance. The best part about the packages? Both part-time and full-time employees are eligible. Education Support - Starbucks will pay theiremployees' college tuitions. Yes, you read that correctly. Through 40 different online programs at Arizona State University, employees who are juniors and seniors in college can earn their Bachelor's degree on the company's dime, while freshmen and sophomores are eligible for their tuition to be partially paid for. (Starbucks Coffee Company 2016) There really isn't a catch, as employees are not required to stay with Starbucks after they earn their degree. In addition, employees that are already in pursuit of a degree at another online institution can apply to transfer their credits to Arizona State and be eligible for Starbucks' program. All these benefits are unique to Starbucks only and attract a large amount of youths to join their business as an employee. Unlike other business organizations, Starbucks provide extensive support to their employees in addition to the huge number of benefits they receive. Reason for Growth: Business Strategies and Social Responsibilities Analysis There is a general misconception of people regarding whether Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want (Homburg, Stierl and Bornemann 2013). The thing is, neither one is solely responsible for the growth of the company. On the other hand, the company has grown because both the factors are used effectively with proper balancing. Starbucks have had significant impact on the local community where they opened their stores. In addition to a good atmosphere for gathering together and having the best quality coffee, the community support provided by Starbucks has attracted a large number of customers and leads to the increasing popularity of the company (Kang 2015). This can be defined as the corporate strategy of the company. The advantage of this strategy is that, due to the community support and other steps taken by the company, the customers are automatically attracted tow ards the company. Further, when the quality of the products are always the best, the customers are attracted to come back over and over and this causes massive rise in popularity of the company (Hopkins 2012). However, this popularity does not drop due to price hike or other similar issues. Along with growth, the company has earned huge amount of revenue from every store, which in turn allowed the company to maintain a share of profit as well as provide community and social support. Again, Starbucks has employee management programs and benefits that attract the youth to join the company. These benefits include free stuffs, share of restricted stock, education supports and other benefits no other business organization provide (McWilliams 2014). This has enabled the company to expand and gain huge amount of profit from the sales. Now, the company has started a number of programs with the help of a share of the profit in order to benefit the company. Starbucks opened Starbucks Foundati on for charity purposes and serving the community (Idowu 2013). The basic goal of Starbucks in this program is to go beyond their business and support the community. Through this program, Starbucks support the youth as well as the older generation. Then they started Community Service. The main objective of Starbucks in this program is to support the community for development and growth. This also involves a dedicated program for management and sharing of resources. Finally, they started Farming Community Support (Cheng, Ioannou and Serafeim 2014). The company have always emphasized on the production of best quality of coffee and has offered support to the farmers of the coffee and tea plantations so they are able to provide the best quality coffee buds. Moreover, Starbucks have provided them support for their normal livelihood as well. Analyzing all these factors, it can be seen that Starbucks has always maintained a balance between commerce and social service. The basic idea of their policy is to serve the community and people will help them grow their business in return (Walker-Said and Kelly 2015). They have always identified the specific social factors that must be supported that will benefit the company in the long run. Moreover, they supported the social factors as well as used them as a mean to expand their business over global market. However, the benefits provided by Starbucks as so huge that the customers have readily accepted the companys actions and helped in the expansion of the business of company. Conclusion In the report, the business operations of Starbucks have been discussed and analyzed. From the report, it is clear that Starbucks have taken up a unique business strategy for the expansion of their business. Starbucks have designed community support to support the people. Starbucks authority has emphasized on maintaining a social reputation in order to expand their business. Their main policy of business is to gain a social status so that more and more customers are encouraged to come and buy their products and they believe that if they can serve the society well, their business will automatically expand. Starbucks have always targeted unemployed youths to work for the company. With this policy, Starbucks have appointed thousands of youths throughout the world. Overall, Starbucks has promoted the growth of the society in their retails locality. Starbucks opened to Starbucks Foundation for charity purposes and serving the community. The basic goal of Starbucks in this program is to go beyond their business and support the community. Community Service is another dedicated program for management and sharing of resources. Starbucks is not unique in the sense that it has always provided high level benefits to its employees. There are many business organizations and other sectors that have done that before. However, these business organizations have long working hours and strict guidelines regarding the employee policies. This is where Starbucks is unique. Starbucks do not force the employees for working long hours continuously and within strict guidelines. Starbucks employee benefits include free stuffs, share of restricted stock, education supports and other benefits no other business organization provide. All these factors have led to the rapid growth of the company worldwide. Further, the company has achieved massive success wherever they opened their retail stores. Another point to be noted is that, Starbucks has not grown rapidly because of its ethical and soci ally responsible activities or because it provides products and an environment that customers want; Starbucks has grown due to proper balancing of both the aspects. For all these reasons, Starbucks have become one of the largest selling coffee product companies in the world. References Aiello, G. and Dickinson, G., 2014. Beyond authenticity: a visual-material analysis of locality in the global redesign of Starbucks stores.Visual Communication,13(3), pp.303-321. AOL.com. (2016). Company of the week: 5 killer perks of working at Starbucks. [online] Available at: https://www.aol.com/article/2016/03/02/company-of-the-week-5-killer-perks-of-working-at-starbucks/21321716/ [Accessed 4 Jun. 2016]. Bowen, S.A. and Sisson, D.C., 2013, March. Starbucks, Reputation Management, and Authenticity: A Case Study of Starbucks United Kingdom Tax Crisis # SpreadTheCheer Campaign. In16TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE(p. 110). Brown, S., 2014. Starbucks Rolling Out Wireless Charging Mats To All US Stores.Science. Busch, W. and Moreno, J.P., 2014. Banks New Competitors: Starbucks, Google, and Alibaba.Harvard Business Review. Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to finance.Strategic Management Journal,35(1), pp.1-23. Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Di Giuli, A. and Kostovetsky, L., 2014. Are red or blue companies more likely to go green? Politics and corporate social responsibility.Journal of Financial Economics,111(1), pp.158-180. Gerhardt, S., Hazen, S., Lewis, S. and Hall, R., 2015. Entrepreneur Options:" Franchising" vs." Licensing"(Mcdonald's vs. Starbucks and Chick-Fil-A).ASBBS E-Journal,11(1), p.80. Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: how organizational customers account for supplier corporate social responsibility engagement.Journal of Marketing,77(6), pp.54-72. Hopkins, M., 2012.Corporate social responsibility and international development: is business the solution?. Earthscan. Idowu, S.O., 2013.Encyclopedia of corporate social responsibility. Berlin: Springer. Kang, J., 2015. Effectiveness of the KLD Social Ratings as a Measure of Workforce Diversity and Corporate GovernanceReactions to diversity in recruitment advertisingAre differences black and white? Executive compensation as an agency problemThe predictive validity of multiple-item versus single-item measures of the same constructsDoes stakeholder orientation matter? The relationship between stakeholder management models and firm financial performanceWomen corporate directors: Current research and future .... Keenan, J. and Evans, A., 2014. I am a Starbucks worker my life no longer belongs to me: the performance of estrangement as a learning tool.Teaching in Higher Education,19(2), pp.101-112. McWilliams, A., 2014.Economics of Corporate Social Responsibility. Edward Elgar. Michelli, J., 2013.Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People. McGraw Hill Professional. Pierce, D., 2015. Spotify Is Turning Starbucks Baristas Into Coffee Shop DJs. Sebhatu, S.P. and Enquist, B., 2014. Are Corporate Governance and Corporate Social Responsibility having a role for sustainable Service Business?: An explorative study of IKEA, Starbucks and H M. InThe 17th QMOD conference, September 3-5, Prague Tjeckien. Smith Maguire, J. and Hu, D., 2013. Not a simple coffee shop: local, global and glocal dimensions of the consumption of Starbucks in China.Social Identities,19(5), pp.670-684. Starbucks Coffee Company. (2016). Mission Statement. [online] Available at: https://www.starbucks.in/about-us/company-information/mission-statement [Accessed 4 Jun. 2016]. Stinson, L., 2014. With Stunning New Stores, Starbucks Has a New Design Strategy: Act Local.Wired, January,8. Tu, Y.T., Wang, C.M. and Chang, H.C., 2012. Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks Coffee in Taiwan.Journal of Social and Development Sciences,3(1), pp.24-32. Walker-Said, C. and Kelly, J.D. eds., 2015.Corporate Social Responsibility?: Human Rights in the New Global Economy. University of Chicago Press. Wu, C.L., 2013. The Research of Brand Image, Experiential Marketing, Customer Satisfaction and Customer Loyalty-Example of Starbucks Coffee.

Hotel Continental Case Study Essay Essay Example

Hotel Continental Case Study Essay Essay In July 1989. Mr. Oscar Mendoza. proprietor of Triumph Tours read in the newspapers an advertizement for the leasing of Hotel Continental’s installations. During the last six months. Oscar Mendoza has been earnestly believing about runing a hotel to complement his travel bureau concern. Oscar Mendoza had been sing troubles in acquiring hotel adjustments for his circuit groups since last twelvemonth during the peak travel months of December. January. July and August. Hotel Continental is a 27 room hotel located in Diliman. Quezon City along Don Mariano Marcos Avenue. It has three map suites that can sit twelve to forty individuals. a java store. a fast nutrient cafeteria. a formal dining room and a swimming pool. During the last two old ages. the hotel incurred losingss of approximately P2 to 3 million pesos which led direction to the determination of renting out its installations ( See Exhibit A ) . We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The room capacity of the hotel is merely right for Triumph Tours’ demands during the peak months. â€Å"My travel concern can supply one-year capacity use of the hotel to every bit much as 40 % merely. † Oscar Mendoza told his Selling Manager. Ernesto de los Santos. â€Å"How do we make full up the staying 60 % ? Before Cory became President. I read in the day-to-day newspapers that most of these five-star hotels in Metro Manila were underutilized? What led to this state of affairs? Could you gather some informations that will assist me in make up ones minding whether or non I should offer for Hotel Continental? The information could besides assist me in calculating the appropriate command monetary value. † Ernesto de los Santos instantly called his staff after the meeting with Oscar Mendoza. He told his staff to garner natural informations related to the hotel industry. â€Å"Just give me the informations. It’s up to you how you will split the work. I’ll take attention of composing the study for the foreman. † he informed his staff. Several yearss subsequently. Oscar Mendoza found on his desk a package of information jointly submitted by two of the five staff members of the selling section ( See Exhibit B ) . Ernesto de los Santos instantly read the informations to see if he could fix a preliminary study for Oscar Mendoza. Q I.a. ) Central Problem †¢ Should Mr. Oscar Mendoza. proprietor of Triumph Tours. command for Hotel Continental to complement his travel bureau concern? If he would offer for Hotel Continental. how can his travel concern fill up the staying 60 % of the hotel’s one-year capacity which is underutilized? Statement of the Problem:Oscar Mendoza’s trouble in acquiring hotel adjustments during peak travel months b. ) Minor jobs †¢ What would be the appropriate command monetary value?†¢ What factors caused the incurred losingss of Hotel Continental and how Triumph Tours can work out the unprofitable event? II. Aim †¢ To place the factors that affect the use of hotel installations. Cite accomplishable ways on how Triumph Tours will be able to make full up the staying 60 % of Hotel Continental’s underutilized installations. †¢ To weigh the advantages and disadvantages of each option. In this survey. both of the cited schemes will be discussed. †¢ To come up with the best solution. III. Alternative Courses of Action 1. Bid for Hotel Continental 1. Advantages I. It will work out Mr. Mendoza’s job in acquiring hotel adjustments for his circuit groups during peak months. Since acquiring hotel accomodations might do him a batch of clip and command for Hotel Continental will salvage him much. two. It provides better service for his circuit groups. Of the fact that Hotel continental can suit all his groups and still has approximately 60 % installations left for use. three. It allows the bureau to suit more clients. 40 % for the circuit groups and 60 % for other clients. four. It attracts more clients ` ( e. g. travel bundle ) v. It can salvage clip alternatively of looking for other hotels which might stop up in failure and Hotel Continental already being leased by other companies. chances merely come one time. six. Its room capacity is merely right for his circuit groups. dining grosss for the travel bureau concern by fulfilling the demands of the circuit groups. 2. Disadvantages I. Hotel Continental has incurred losingss for last two back-to-back old ages. Victory Tours is challenged of this event and should come up with the best scheme on how to maximise net incomes and avoid. if non possible. decrease the sum of losingss and in clip arrive to a net income by changeless recovery and advanced programs. two. Merely 40 % of hotel installations will be utilized by the travel bureau yearly. this requires them immense attempt to be efficient in their resources and non stop up in underutilized public-service corporations. three. The location of the hotel is non strategic. There are many rivals at present and besides. at future. four. More capital is needed. Capital is a critical component of all organisations if one strives to roll up net incomes and remain in the competition. v. Merely during travel peak months does Mr. Mendoza encounters hotel adjustment jobs. six. 5-star hotels have history of underutilization before Cory Aquino’s term. †¢ Modernize the hotel’s installations Advantage: Modernizing installations and heightening services would exercise a pull on more tourers. increasing hotel tenancy rates. thereby intensifying hotel capacity use. And besides. the fact of a stiff competition among hotels. the action will take to a more competitory Hotel Continental with which clients can take from. Disadvantage: Modernization of installations would ask big sums of costs and affect employee hiring. †¢ Offer more services Advantage: Offer more services such as watering place. beauty salons. fittingness centres. dress shops. different eating houses and conference installations would take full advantage of the hotel’s capacity to provide to more countries of services. thereby maximising net incomes. Disadvantage: Offer more services would necessitate big sums of costs. employees. Besides. many who venture into enlargements fail at maximising net incomes. †¢ Find lesser cost alternate ways of operating concern activities Advantage: Based on the income statement of Hotel Continental. a big part of the losingss was due to the immense sums of operating disbursals. If those operations would be done utilizing lesser costs. there would be a important addition in the income of the hotel. Disadvantage: Searching for lesser cost alternate ways in runing the concern will take a batch of clip and resources. Besides. non all alternate ways are every bit good as what the concern used before. †¢ Advertise the hotel together with the travel agency’s offers Advantage: Ad non merely lets people know about the services rendered by the hotel. it besides creates the demand for them to avail of its merchandises and services. Disadvantage: Ad through a batch of signifiers of media requires a batch of costs. †¢ Expand the hotel into a hotel-resort concern Advantage: The transition of the hotel into a hotel and resort concern would non merely pull those professional clients. it would besides pull both tourers and locals. Since a batch of people are into loosen uping holidaies. providing to their demands maximizes the hotel’s capacity. Disadvantage: The transition of the hotel into a hotel and resort requires a batch of costs and non all ventures into the resort industry win. 2. Command for other hotels 1. Advantages I. There is a possibility of a less bid monetary value. There may be hotels in close bankruptcy or have suffered more losingss than Hotel Continental and is renting their installations at a much lower monetary value. two. There is a possibility that other hotels have non incurred losingss. It is non certain but one may happen other hotels that are in lease advertizement but have non suffered losingss. three. It will work out Mr. Mendoza’s job in acquiring hotel adjustments for his circuit groups during peak months. four. It provides better service for his circuit groups v. It allows the bureau to suit more clients. six. It attracts more clients ( e. g. travel bundle ) seven. There is a possibility that the other hotels are in a strategic location 2. Disadvantages I. It consumes more clip to garner informations and to seek for hotels in rental. uncertainnesss may come and either fulfill their concern or dissatisfy them. two. Room capacity may be excessively much or excessively less. Too much may besides necessitate extra programs in order to make full up the staying underutilized installations and excessively less might ensue to disappointing services and lower grosss. three. There is a possibility of a higher command monetary value. particularly for hotels that have non undergone losingss or other jobs. four. There is a possibility that no other hotels are for rental. 3. Construct ain hotel 1. Advantages i. Mr. Mendoza can decently turn to the demands of his circuit groups. They can stipulate their building harmonizing to the estimated demands of their travel bureau concern and be efficient of their resources ( e. g. adequate room capacity with 100 % use of the hotel installations ) . two. He can take a more strategic location for his hotel. They have the pick to make whatever they may in order to model a edifice that will suit their demands best. three. Complete authorization over the hotel for hey are the proprietor. 2. Disadvantages i. Mr. Mendoza needs most significantly a immense sum of money. Constructing a new edifice is non easy undertaking. get downing from the purchase of land for a strategic location. design and design. building workers. budget. and so on. two. Construction takes clip. undergoes many procedures. It is non a program which can be instantly accomplished. it requires months. old ages to complete. three. He bears all the hazards. Unexpected catastrophes. budget deficit. and some neglected minor jobs at the start that may go a big hinderance for the coating of the building and may impact the minutess of Triumph Tours. four. The entity ( travel bureau and hotel ) will be incurring more disbursals 4. Continue bureau operations without the hotel 1. Advantages i. Mr. Mendoza can concentrate betterments in his travel bureau. Less distractions can take to more concentration on the minutess of Triumph Tours. two. There are merely 4 travel peak months in a twelvemonth. 2. Disadvantages i. Mr. Mendoza continues to see troubles in acquiring hotel adjustments during travel peak months. two. It causes incommodiousness to his travel groups. To clients of the travel bureau. they may happen another travel bureau which they think will function them better because there are many rivals besides of Triumph Tours. IV. Recommendation We recommend that Mr. Oscar Mendoza of the Triumph Tours command for Hotel Continental and he must spread out the hotel into a hotel and resort concern. Besides. upon the transition. he must overhaul the installations of the hotel and he must open newer constitutions in the hotel. V. Conclusion Based on the income statement of Hotel Continental from 1987- 1988. a big part of the operating disbursals was due to the Property Operations. Maintenance and Energy Cost. Due to the out-of-date installations of the hotel. a batch of fixs and care were done which finally led to a strain in the hotel’s resources. Overhauling the hotel’s installations will decidedly cut down operating disbursals. Besides. offering newer and more varied services to the clients would increase the use of the hotel’s installations. Last. the transition of the hotel into a hotel and resort would pull more tourers and locals. thereby maximising the capacity of the hotel. Besides. the transition would set up a stable income for the concern because it would non merely roar in net incomes during peak seasons of Christmas and summer. it would besides offer installations for professional conferences every bit good as watering place. eating houses. fittingness centres among others which are non seasonal in nature.

The eNotes Blog Franz Kafkas Lost WritingsResurface

Franz Kafkas Lost WritingsResurface â€Å"In the fight between you and the world, back the world.† ~ Franz Kafka Elderly sisters, Ruth Wisler and Eva Hoffe, might want to take Kafkas warning to heart. For years, the siblings have had a secret. Their mother had been a secretary for Max Brod.   Brod had been Kafkas publisher as well as a friend.   Before his death from tuberculosis in 1924, Kafka bequeathed all of his unpublished work to Brod with the caveat that he destroy everything unread. Brod did read and publish numerous works that came into his possession, among them Amerika, The Castle, and The Trial, but he did not publish everything.   He went against Kafkas wishes and retained those unread manuscripts, even smuggling them out of Nazi pre-state Israel in 1968.   For the next three decades, Brod kept the works in a safety deposit box until his own death in 1968. In his will,   Brod named his secretary, Esther Hoffe, the administrator of his literary estate.   Hoffe was supposed to deliver the papers to an academic institution. She did not. Instead, for the next forty years, Hoffe kept the papers in safety deposit boxes in Zurich and Tel Aviv, but also retained some documents at her apartment in Israel. She also profited from some of the work, selling the original manuscript of The Trial at auction for a sum of $1.8 million dollars. Hoffes own will bequeathed the Kafka manuscripts to her two daughters, Eva and Ruth.   However, the Israeli National Library immediately sought ownership of the works, claiming that since Hoffe did not follow Brods instructions to find an academic home for the manuscripts, she violated the tenets of the will.   As the court battles ensued, many of Kafkas   papers stayed in the sisters flat, to the horror of more than a few archivists, for the papers also shared space with the siblings numerous cats. A year ago, the Tel Aviv courts ordered the collection to be opened. They have been trying to determine exactly what is in the collection before ruling on rightful ownership. The decision is expected to come soon, possibly by the end of August 2010. Whatever the outcome of ownership, scholars will have access to the treasure trove and many years of study lie ahead.

How Evil Has Evolved from the Early Witch Craze to Contemporary Ideas Essay

How Evil Has Evolved from the Early Witch Craze to Contemporary Ideas on Evil - Essay Example Exactly where did Satan evolve? The first appearance of Satan or the concept of Satan began following the Babylonian captivity of Judah in the 4th and 5th centuries. â€Å"Shatan† became known as the evil one to the Persians, as they became fearful of the Israelites. The Israelite faith adapted to the figure God, and he became the creator of good and Satan became the evil one. In ancient times good and evil pagans were formed as early cultures began to change from hunters of food to gradual farming societies. Gods and Goddesses of the Harvest were formed, as a way of giving thanks to what was harvested. Eastern and Western Europe were the first to see magical practices and witchcraft through all cultures shortly after. However, witchcraft, was not given the name witchcraft until the 13th century when the Anglo-Saxons formed covens. Dracula also has a history of being one from the dark side. Oblivious to some in our society, the name Dracula evolved from a Vlad Dracul who actua lly lived in Romania in the 14th century. Vlad Tepes was born on December 1431 in Sighisoara, Romania and his father was the governor of Transylvania. He was inducted into the Order of Dragon, which was a military/religious society, one year before. The primary goal of the society was a crusade for good, and war against the Turks. The Boyars of Romania felt that the Order of Dragon was evil, and associated it with the Devil They dubbed Vlad’s father â€Å"Dracul†, which in Romanian means Devil. Thus, Dracula evolved from the name, which means â€Å"the son of the devil.† The 15th century brought about the Witch Trials, which began in 1490, and these times have been called â€Å"the burning times.† England established the first and second Witchcraft Act, which made it illegal to organize covens in the 16th century. From this time forward, the covens were forced to go underground and become secret. A new and stricter law was passed in the early 16th century and was able to stay in place until the early 17th century; however, hysteria broke out in England, and tricked to the American colonies. The Salem Witch Trails began in Massachusetts during the late 1600s. Evil at its highest point expanded to include hangings, drowning and burnings at the stake. By the 18th century, England gained some stability, and the 16th century Witchcraft Act was repealed by King George II. By the 19th century, some of the secret covens began stepping into the public eye, and many books and publications on the subject were written in England. By the 20th Century the last Witchcraft Act of England was reformed, and the Craft was no longer illegal by 1951. Wicca was formed in 1951, which combines beliefs from folklore and mythology and was seen as a woman’s religion. In the 21st century or the â€Å"New Age,† native American beliefs become popular through TV and movies. This brings pagan beliefs to the surface as an acceptable and open religion. In 2007 the Veterans Administration approves the Pentagram’s use as a symbol acceptable on headstones in military cemeteries. From ancient times to our modern present times, good and evil have always been a part of our lives. If there is a good, then in retrospect there has to be an evil; is this true? There are natural evil occurrences in our society, floods and earthquakes, being struck by lightning and terminal illnesses. These all bring devastation, death and despair. But there is also humanistic evil, which most psychologist would call abnormal human traits. This is a question of moral evil and how our society views good and evil. As the timeline indicates we have drastically relaxed our values to allow evil a comfortable place in our society. This is not to say that good is better or evil is

Week two questions Assignment Example | Topics and Well Written Essays - 750 words

Week two questions - Assignment Example In the process of considering what to put into market, besides having business growth in mind it is also very important to establish the suitability of the product to the customer. In that line, the organization might be forced to constantly seek the opportunity to introduce new products and new procedures to invade new markets and also to create new organizational forms. Establishing good ideas from bad ideas is one major factor in establishing a market niche. Being able to relate what the customer expectations are in regard to a particular product especially the final product quality whether high or low does not depend on the price elasticity of demand. Rather, it associated more with the specific needs that the particular product is meant to satisfy. This is a concept that is proposed to understand a pattern among successful advertising companies. It states that campaigns made unique propositions to the customer and this convinces producers to switch brands. In other words, it means any aspect of an object that differentiates it from other similar objects. Example of a product with an excellent unique selling proposition is the Bata shoes from Bata Company. Purchasing a pair from their stores definitely leaves a customer satisfied. They have a convenient and customer friendly online store for which they sell shoes and other accessories. They have excellent services since they offer free shipping and free return shipping for the purchased shoes that customers don’t want. This sometimes works in favor of Bata Company when the customers keep the purchased pairs of shoes. But in the case when the customers refuse to take the pairs of shoes and opt to ship them back, it cuts into the margin of the company and this lowers the net profits. Besides all these, Bata is known as the convenient, customer friendly, and most trusted way to purchase shoes online. This has made

Strategy and Positioning Paper Essay Example for Free

Strategy and Positioning Paper Essay Introduction Starbucks is preparing to launch the new Frizzo hand crafted soda. This paper will include an overview of Starbucks and their products. It will also include a SWOT analysis and a competitive analysis of the organization and offering using the Porter’s five competitive forces model. It will include the criteria used to segment the market and select a target market that will include geographic, demographic, and psychographic, and behavioral factors. Next it will include a description of the targeted market and the needs that cause the target market to buy. Finally, it will include a written positioning statement. Starbucks Overview Starbucks legacy began in 1971, in Seattle’s Pike Place market as a roaster and retailer of whole bean and ground coffee, tea, and spices (Starbucks, 2015). The company was sold to Howard Schultz 1987. His vision to bring the Italian coffee bars and the romance coffee experience to the United States became a reality; he was determined to make it a one of a kind company. The Starbucks name was derived from the first mate in Herman Melville’s Moby Dick, and their emblem was influenced by the sea featuring a twin-tailed siren Greek mythology (Starbucks, 2015). Today, Starbucks has the privilege to operate in 21,878 retail stores in 66 countries. Starbucks stores are a gathering place for customers to meet with friends and family while enjoying quality service and an inviting atmosphere. Starbucks customers can expect to get more than coffee, with their wide selection of premium teas, baked pastries, and other healthy delicious foods (Starbucks, 2015). According to Starbucks (2015), Starbucks mission is to â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time† (Our Mission). The company believes in the importance of building an everlasting business, and it strives to have a balance between profitability and a social conscience (Starbucks, 2015). In every step Starbucks takes, it is always performed through the lens of humanity. The company is very adamant about ethically sourcing the highest quality of coffee, caring for the planet through environmental stewardship, and getting involved in their communities. According to Statistics and Facts on Starbucks (n.d.), â€Å"Starbucks has generated by far the most revenue and the largest number of stores worldwide within the coffee chain industry (para.3). It became the second most valuable fast food brand worldwide in 2014, coming right under the only global giant McDonald’s (Statistics and Facts on Starbucks, n.d.). Starbucks has come a long way, and it has no intentions of slowing down. Description of the Product Innovation is in Starbucks DNA, they are always thinking about how to serve their customers better. A company that began as a roaster and retailer of coffee beans and ground coffee, tea, and spices, is now an all-American global company coffee chain. It is now, serving hot and iced coffee beverages along with other exceptional products such as teas, and smoothies. Starbucks introduces a new refreshing drink away from coffee and tea. It wanted to know if it can be more than coffee to its customers, by introducing the New Frizzo Handcrafted Soda. This machine is a breakthrough in carbonation technology delivering a unique soda experience. The soda experience is nothing like the sodas customer’s purchase in a store. Fizzo ensures every ingredient is carbonated to maximize the real flavor (Starbucks News , 2015). In addition, the new Fizzo machine comes with a fizz adjuster, to adjust the right amount of fizz in each beverage. And better yet, it is made by hand the moment the customer orders it. The new Fizzo sodas come in three different flavors the Golden Ginger Ale, Lemon Ale, and Spiced Root Beer (Starbucks, 2015). Fizzo drinks only have 100  calories in a Grande size (16 fl. oz.), and 80 calories in a Tall size (12 fl.oz). They are a special summer treat to any customer who wants to enjoy a refreshing soda any day of the week. The new Fizzo cold drink is available at all local Starbucks locations. SWOT Analysis Strengths Operating efficiencies and strong growth lead to superior financial performance  2014 was just considered one of the best financial years for Starbucks. Starbucks revenue increased by 10%, approximately 1599 additional stores were opened, profit and operational margins have grew and their cash flow continued robust despite the vast growth. In China, Starbucks has the rapidest growing store network as opposed to their competition In the year 2011 they were only 570 Starbucks locations in China, now there are currently 1,367. There are more Starbucks locations than Costa Coffee and Dunkin’ Donuts combined; However, McDonalds still leads with over 2000 locations. Leading brand in the coffee market, valued at $5.2 billion Starbucks has a leading brand reputation because of their excellent coffee and outstanding customer service. Its brand is the most valuable brand the in coffee market and is valued at $5.2 billion. The great Starbucks experience One of Starbucks’s strongest advantages is the experience a customer experiences when visiting Starbucks. They cater to their customers with impeccable blended coffee, first-class music, welcoming staff and just and all around warm atmosphere, which results in incomparable customer service. The effective use of the Starbucks Card, loyalty program, and mobile applications, to simplify the ordering process and to promote continual purchases The Starbucks Card is a stored reward card and is convenient to use when  making a purchase at Starbucks locations. Along with a quicker checkout time, customers who use their cards to pay for their items also receive points for their purchases. The Starbucks Rewards Program lures consumers to return to Starbucks and, of course, make continuous purchases. Going above and beyond the Starbucks Card, there is now a mobile application, which allows customers to pay with their Smartphones. Over 6 million customers use their Smartphone to make purchases weekly. Weakness Too dependent on their profits within the Americas Division American Division including the United States, Puerto Rico, Brazil, Canada and other America countries makes up for the 73% or $11.98 billion of Starbucks total sales. Out of the 14,191 stores in the America division, 11,962 stores are located within the United States. Making the United States their most relevant market. The cost of coffee beans has a considerable impacted on profits Profits and the price of coffee greatly depend on the cost of coffee beans. Coffee beans are considered an uncontrollable commodity, and due to unreliable weather conditions, hedge funds and many other elements, Starbucks is unable to estimate the price of its coffee and their company’s profitability. The price for a cup of Coffee Starbucks has incredible coffee and an amazing customer experience which allows them to charge more for their product. On the other hand, McDonalds McCafe premium coffee is priced significantly lower than Starbucks. Harmful publicity The corporation regularly receives negative exposure over its poor efforts of becoming environment-friendly company and tax evasions. Starbucks has not paid taxes for years 2009 through 2011 in the United Kingdom and other European Countries for the revenue of  £1.3 billion. Opportunities Grow the Teavana store network Tea is categorized as a healthy drink and the demand for Tea is rapidly  increasing in the world. Tea is the most popular manufactured drink consumed in the world (Mac Farlane, 2004). Sales of tea products have grown from $1.84 billion to $10.41 billion in 2013 within the United States (The Tea Association of the U.S.A, 2013). Branch out their supplier network Currently, Starbucks does not grow their coffee beans; they purchase them from a variety of suppliers, which are primarily bunched in Arabia, South America or Africa. In order for Starbucks to guarantee critical product for their operations in Asia, they should branch out their supplier network and ease the dependence of good or bad harvests from their current supplier locations. Starbucks should consider extending its supplier system. A growth of an emerging economy There are vast opportunities for coffee sales in India, in which Starbucks only has a minimal amount of restaurants. Threats Possible rise in the price of coffee beans because of unpredictable weather disasters Coffee beans are the chief material used, and coffee makes up about half of the total company’s sales. Therefore, the profit margins are to some extent reliant on the cost of the coffee beans. In 2011, the cost of coffee beans skyrocketed to $3 a pound (Kollewe, 2011). Over the past few years, pricing has been very unpredictable. Trademark breaches Starbucks has been implicated in several instances over its illegal use of its trademark, which can be pricey and harmful for Starbucks. Potential upcoming change in some of the top executives Since 1985, Howard Schultz has been a very productive and reliable CEO, who managed to develop Starbucks into on the biggest restaurant chains in the world. Along with Howard Schultz, there are many other key executives who have been employed at Starbucks for more than ten years and they have all contributed to the success of Starbucks. The danger here is that many of these key executives are in the age category for retirement. During his attempt to leave in 2008, Starbucks convinced Troy Alstead to stay because  he was the most qualified candidate to fill the position of Howard Schultz as CEO. Unfortunately, Troy Alstead left Starbucks at the beginning of 2015 (Callan and Giammona, 2015). This change could possibly be a threat to the weaken Starbucks management capabilities. Porter’s Five Competitive Forces Starbucks is a competitive organization, and the Porter’s five competitive forces are as such. Starbucks customers have a hefty amount of bargaining power, and there is a small amount of customers who will not go elsewhere due to high prices, even though, there is a vast amount of choices available to them. The threat is substantial with alternate products and services. Alternative for Starbucks Coffee include tea, soft drinks, juices, water and energy drinks, and pubs, and bars can be areas for customers to meet someone and spend their quality time away from home and work environments. There is no threat of new company’s in the coffee business trying to compete with Starbucks. The market is highly saturated, and the substantial amount of financial resources needed to build stores and buy properties are necessary in order to enter the market of the coffee making business. Starbucks and the suppliers have a higher bargaining power because the consumer demand for coffee is high at the universal level. Coffee beans can and will be produced only in certain areas. African coffee producers are being treated unfairly by worldwide companies, and the issues are being resolved with the efforts of various non-related government organizations and this increases the bargaining power of the suppliers. Criteria use to Segment the Market Starbucks decides to choose the demographics and psychographics lifestyles of their customers. The information collected pertaining to these segments suggests that Starbucks can better serve its consumers. Psychographics are primarily based on the consumers activities, opinions, and interests, it is how their consumers spend their time, what their favorite drinks are and what their priorities are, also how they feel about certain current events and issues. Psychographic research is together related to psychological research, especially when it comes to personality and attitude measurements. Though the factors such as personality and behavior are often used to describe marketing segments, the consumers demographic characteristics  should be used to evaluate the size of the target market and to reach it efficiently. Demographics is items such as sex, marital status, occupation, education, and income. Starbucks targets both male and female consumers, mainly 25-40 year-olds. Starbucks does not relate to a younger crowd because children under the age of 18 do not drink coffee. Starbucks company has positioned themselves in a way that it can recognize something different in their products from competition this gives them an advantage in association to their competitors. The mission of Starbucks is that they want to inspire and nurture the human spirit, one person, one cup, one neighborhood at a time (Starbucks, 2015). Their strategy is customer based this allows them to give the best customer service possible. As Starbucks continue to hold onto their sustainable competitive advantage, they hold onto the customer and employees satisfaction. Starbucks is a worldwide company that has slammed the competitors operations, and it looks as if the company will last forever. Their power over the consumer and competition has shown that Starbucks is the king of the coffee industry. Description of Target Market Starbucks target market is to focus on being most known and respected brand in the world. The luxury coffee industry is very competitive, but Starbucks offers the most favorite hot and cold beverages that can be addictive. Starbucks target market ranges from young teenagers, college students, and adults. People of all ages go to Starbucks to enjoy their favorite drink even if it is just coffee. Customers are more willing to pay for lavish coffee products now more than ever, with that in mind, Starbucks aggressive growth in USA and worldwide have begun targeting almost every demographic to be a leader in coffee drinks. McDonalds and other chains try to cash in on the money in the lavish coffee business. There are smaller coffee shops in the market place offering similar products, but Starbuck’s has a great deal of buying power giving them a competitive advantage. McDonalds has a customer base that is enormously large and now has the alternative to get their coffee where they get their breakfast. McDonald’s cup of coffee is less expensive than Starbucks and is one of Starbucks biggest competitors in this economy; Starbucks provides a luxury drink, but that will be what people cut back on when they want to save money. Unfortunately, Starbucks  has closed of over a hundred Starbucks stores in recent years. Emotional and Logical Drivers Starbucks emotional and logical drivers provide a great atmosphere to get together for coffee or the unique flavored hot or cold beverages. Customers can come to Starbucks to study, meet with friends, or read a book. The furnishings usually consist of plenty of tables, chairs, and a welcoming atmosphere. Starbucks offers free Wi-Fi and always has plenty of electrical outlets for laptop chargers. These amenities start a trendy atmosphere consistent with the potential of social meeting places. The Starbucks locations worldwide offer the same experience as the locations in USA. Starbucks has the advantage to promote and advertise same menu items people can try worldwide and even customize some the of menu items to fit the local community tastes. Positioning Statement According to the OFarrell (2015) website, â€Å"Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent with its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually† (Para 2). Based on a personal consumer’s standpoint, many customers return to Starbucks every morning not because their coffee is the best quality. Most of the people in my circle, including myself, used to purchase Starbucks coffee because of the experience that it goes into the purchasing process. It is no surprise that the company uses millions of dollars to study the experience the consumers encounter in each and every step they take before getting a coffee in their hands. Furthermore, a lot of customers including myself enjoy the reward; who would not want to enjoy a nice brewed coffee before a long day? Lastly, I would say purchasing a Starbucks coffee exhibits some egocentric drive or personal, or perhaps shows a level of the individual’s social economic and of course, we cannot leave out the social  energy! Starbucks is not just the number one specialty coffee retailer in its industry for no reason. And it is not just because of their high market cap rate. The corporation serves their famous coffee drinks, their food items and roasted beans along with their coffee accessories, and teas. Starbucks markets its coffee through many military installations around the world, grocery stores including Target, bookstores like Barns and Noble, and other varieties of licensed brands food and beverage products. Additionally, although countless studies and research are put into solving and resolving target issues, one of the most outstanding resolutions that Starbucks ever demonstrated was in January of 2008. According to Nbc News (2015), â€Å"Howard Schultz said Monday (January 2008) he is taking back the role of chief executive, replacing CEO Jim Donald as part of a plan to turn around the struggling chain of coffee houses. Schultz, in a letter to employees posted on the companys website, said Starbucks would slow its United States growth and close underperforming locations, restructure its management organization, and continue to expand globally.†(Para 1-2) The Spider Book (2015) website listed that among the many competitors Starbucks has to war with; McDonald’s is leading the global market competitor’s list. Costa Coffee, Coca-Cola, Caribou Coffee Costa Express, and Coke are also amongst the list of competitors in that order. One of the most enthralling advantages that Starbucks have over any of its competitors is the experience. Not anyone of the other competitors could compete on any given day the amount of returning customers that stay and enjoy the social environment that Starbucks proudly offers. Starbucks has achieved their goal of attracting people to come and visit. Conclusion Starbucks is preparing to launch the new Frizzo hand crafted soda. Their targeted market will be consumers from 18 – 40 years of age. Starbucks has the advantage because they are already popular. People already gather at Starbucks to enjoy high quality drinks and food items and to enjoy the Starbucks experience. They have comfortable large couches, free Wi-Fi, phone charging station, and rewards program for loyal customers. Some consumer have made Starbucks part of their normal routine which will allow Starbucks to stay in business for a long period of time. Reference Callan, J and Giammona, C. (2015) Starbucks’ Operating Chief Will Go on Leave After 23 Years. Retrieved from https://www.bloomberg.com/new/2015-01-08/starbucks-coo-alstead-takes-leave-from-chain-after-23-years.html Kollewe, J. (2011) Coffee prices expected to rise as a result of poor harvest and growing demand. Macfarlane, A and Macfarlane, I. (2004). The Empire of Tea. The Overlook Press. p. 32. Nbc news. (2015). Retrieved from http://www.nbcnews.com/id/22544023/ns/business-us_business/t/starbucks-chairman-schultz-returning-ceo/#.VTX9ZEJppnE New Fizzioâ„ ¢ Handcrafted sodas. Made just for you. (2015). Retrieved from http://www.starbucks.com/ OFarrell, R. (2015). Chron. Retrieved from http://smallbusiness.chron.com/starbucks-target-audience-10553.html Perreault, W. D., Jr., Cannon, J. P., McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin. Starbucks . (2015). Retrieved from http://www.starbucks.com/ S tatistics and facts on Starbucks. (n.d.). Retrieved from http://www.statista.com/ Spider book. (2015). Retrieved from http://spiderbook.com/starbucks-competitors.html The Tea Association of the U.S.A (2013). The State of the U.S. Tea Industry 2013. Retrieved from http://www.teausa.com/14654/state-of-the-industry Wong, Vanessa. (2015). Now Brewing: Starbucks Soda. Retrieved from http://www.bloomberg.com/