Strategy and Positioning Paper Essay Example for Free

Strategy and Positioning Paper Essay Introduction Starbucks is preparing to launch the new Frizzo hand crafted soda. This paper will include an overview of Starbucks and their products. It will also include a SWOT analysis and a competitive analysis of the organization and offering using the Porter’s five competitive forces model. It will include the criteria used to segment the market and select a target market that will include geographic, demographic, and psychographic, and behavioral factors. Next it will include a description of the targeted market and the needs that cause the target market to buy. Finally, it will include a written positioning statement. Starbucks Overview Starbucks legacy began in 1971, in Seattle’s Pike Place market as a roaster and retailer of whole bean and ground coffee, tea, and spices (Starbucks, 2015). The company was sold to Howard Schultz 1987. His vision to bring the Italian coffee bars and the romance coffee experience to the United States became a reality; he was determined to make it a one of a kind company. The Starbucks name was derived from the first mate in Herman Melville’s Moby Dick, and their emblem was influenced by the sea featuring a twin-tailed siren Greek mythology (Starbucks, 2015). Today, Starbucks has the privilege to operate in 21,878 retail stores in 66 countries. Starbucks stores are a gathering place for customers to meet with friends and family while enjoying quality service and an inviting atmosphere. Starbucks customers can expect to get more than coffee, with their wide selection of premium teas, baked pastries, and other healthy delicious foods (Starbucks, 2015). According to Starbucks (2015), Starbucks mission is to â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time† (Our Mission). The company believes in the importance of building an everlasting business, and it strives to have a balance between profitability and a social conscience (Starbucks, 2015). In every step Starbucks takes, it is always performed through the lens of humanity. The company is very adamant about ethically sourcing the highest quality of coffee, caring for the planet through environmental stewardship, and getting involved in their communities. According to Statistics and Facts on Starbucks (n.d.), â€Å"Starbucks has generated by far the most revenue and the largest number of stores worldwide within the coffee chain industry (para.3). It became the second most valuable fast food brand worldwide in 2014, coming right under the only global giant McDonald’s (Statistics and Facts on Starbucks, n.d.). Starbucks has come a long way, and it has no intentions of slowing down. Description of the Product Innovation is in Starbucks DNA, they are always thinking about how to serve their customers better. A company that began as a roaster and retailer of coffee beans and ground coffee, tea, and spices, is now an all-American global company coffee chain. It is now, serving hot and iced coffee beverages along with other exceptional products such as teas, and smoothies. Starbucks introduces a new refreshing drink away from coffee and tea. It wanted to know if it can be more than coffee to its customers, by introducing the New Frizzo Handcrafted Soda. This machine is a breakthrough in carbonation technology delivering a unique soda experience. The soda experience is nothing like the sodas customer’s purchase in a store. Fizzo ensures every ingredient is carbonated to maximize the real flavor (Starbucks News , 2015). In addition, the new Fizzo machine comes with a fizz adjuster, to adjust the right amount of fizz in each beverage. And better yet, it is made by hand the moment the customer orders it. The new Fizzo sodas come in three different flavors the Golden Ginger Ale, Lemon Ale, and Spiced Root Beer (Starbucks, 2015). Fizzo drinks only have 100  calories in a Grande size (16 fl. oz.), and 80 calories in a Tall size (12 fl.oz). They are a special summer treat to any customer who wants to enjoy a refreshing soda any day of the week. The new Fizzo cold drink is available at all local Starbucks locations. SWOT Analysis Strengths Operating efficiencies and strong growth lead to superior financial performance  2014 was just considered one of the best financial years for Starbucks. Starbucks revenue increased by 10%, approximately 1599 additional stores were opened, profit and operational margins have grew and their cash flow continued robust despite the vast growth. In China, Starbucks has the rapidest growing store network as opposed to their competition In the year 2011 they were only 570 Starbucks locations in China, now there are currently 1,367. There are more Starbucks locations than Costa Coffee and Dunkin’ Donuts combined; However, McDonalds still leads with over 2000 locations. Leading brand in the coffee market, valued at $5.2 billion Starbucks has a leading brand reputation because of their excellent coffee and outstanding customer service. Its brand is the most valuable brand the in coffee market and is valued at $5.2 billion. The great Starbucks experience One of Starbucks’s strongest advantages is the experience a customer experiences when visiting Starbucks. They cater to their customers with impeccable blended coffee, first-class music, welcoming staff and just and all around warm atmosphere, which results in incomparable customer service. The effective use of the Starbucks Card, loyalty program, and mobile applications, to simplify the ordering process and to promote continual purchases The Starbucks Card is a stored reward card and is convenient to use when  making a purchase at Starbucks locations. Along with a quicker checkout time, customers who use their cards to pay for their items also receive points for their purchases. The Starbucks Rewards Program lures consumers to return to Starbucks and, of course, make continuous purchases. Going above and beyond the Starbucks Card, there is now a mobile application, which allows customers to pay with their Smartphones. Over 6 million customers use their Smartphone to make purchases weekly. Weakness Too dependent on their profits within the Americas Division American Division including the United States, Puerto Rico, Brazil, Canada and other America countries makes up for the 73% or $11.98 billion of Starbucks total sales. Out of the 14,191 stores in the America division, 11,962 stores are located within the United States. Making the United States their most relevant market. The cost of coffee beans has a considerable impacted on profits Profits and the price of coffee greatly depend on the cost of coffee beans. Coffee beans are considered an uncontrollable commodity, and due to unreliable weather conditions, hedge funds and many other elements, Starbucks is unable to estimate the price of its coffee and their company’s profitability. The price for a cup of Coffee Starbucks has incredible coffee and an amazing customer experience which allows them to charge more for their product. On the other hand, McDonalds McCafe premium coffee is priced significantly lower than Starbucks. Harmful publicity The corporation regularly receives negative exposure over its poor efforts of becoming environment-friendly company and tax evasions. Starbucks has not paid taxes for years 2009 through 2011 in the United Kingdom and other European Countries for the revenue of  £1.3 billion. Opportunities Grow the Teavana store network Tea is categorized as a healthy drink and the demand for Tea is rapidly  increasing in the world. Tea is the most popular manufactured drink consumed in the world (Mac Farlane, 2004). Sales of tea products have grown from $1.84 billion to $10.41 billion in 2013 within the United States (The Tea Association of the U.S.A, 2013). Branch out their supplier network Currently, Starbucks does not grow their coffee beans; they purchase them from a variety of suppliers, which are primarily bunched in Arabia, South America or Africa. In order for Starbucks to guarantee critical product for their operations in Asia, they should branch out their supplier network and ease the dependence of good or bad harvests from their current supplier locations. Starbucks should consider extending its supplier system. A growth of an emerging economy There are vast opportunities for coffee sales in India, in which Starbucks only has a minimal amount of restaurants. Threats Possible rise in the price of coffee beans because of unpredictable weather disasters Coffee beans are the chief material used, and coffee makes up about half of the total company’s sales. Therefore, the profit margins are to some extent reliant on the cost of the coffee beans. In 2011, the cost of coffee beans skyrocketed to $3 a pound (Kollewe, 2011). Over the past few years, pricing has been very unpredictable. Trademark breaches Starbucks has been implicated in several instances over its illegal use of its trademark, which can be pricey and harmful for Starbucks. Potential upcoming change in some of the top executives Since 1985, Howard Schultz has been a very productive and reliable CEO, who managed to develop Starbucks into on the biggest restaurant chains in the world. Along with Howard Schultz, there are many other key executives who have been employed at Starbucks for more than ten years and they have all contributed to the success of Starbucks. The danger here is that many of these key executives are in the age category for retirement. During his attempt to leave in 2008, Starbucks convinced Troy Alstead to stay because  he was the most qualified candidate to fill the position of Howard Schultz as CEO. Unfortunately, Troy Alstead left Starbucks at the beginning of 2015 (Callan and Giammona, 2015). This change could possibly be a threat to the weaken Starbucks management capabilities. Porter’s Five Competitive Forces Starbucks is a competitive organization, and the Porter’s five competitive forces are as such. Starbucks customers have a hefty amount of bargaining power, and there is a small amount of customers who will not go elsewhere due to high prices, even though, there is a vast amount of choices available to them. The threat is substantial with alternate products and services. Alternative for Starbucks Coffee include tea, soft drinks, juices, water and energy drinks, and pubs, and bars can be areas for customers to meet someone and spend their quality time away from home and work environments. There is no threat of new company’s in the coffee business trying to compete with Starbucks. The market is highly saturated, and the substantial amount of financial resources needed to build stores and buy properties are necessary in order to enter the market of the coffee making business. Starbucks and the suppliers have a higher bargaining power because the consumer demand for coffee is high at the universal level. Coffee beans can and will be produced only in certain areas. African coffee producers are being treated unfairly by worldwide companies, and the issues are being resolved with the efforts of various non-related government organizations and this increases the bargaining power of the suppliers. Criteria use to Segment the Market Starbucks decides to choose the demographics and psychographics lifestyles of their customers. The information collected pertaining to these segments suggests that Starbucks can better serve its consumers. Psychographics are primarily based on the consumers activities, opinions, and interests, it is how their consumers spend their time, what their favorite drinks are and what their priorities are, also how they feel about certain current events and issues. Psychographic research is together related to psychological research, especially when it comes to personality and attitude measurements. Though the factors such as personality and behavior are often used to describe marketing segments, the consumers demographic characteristics  should be used to evaluate the size of the target market and to reach it efficiently. Demographics is items such as sex, marital status, occupation, education, and income. Starbucks targets both male and female consumers, mainly 25-40 year-olds. Starbucks does not relate to a younger crowd because children under the age of 18 do not drink coffee. Starbucks company has positioned themselves in a way that it can recognize something different in their products from competition this gives them an advantage in association to their competitors. The mission of Starbucks is that they want to inspire and nurture the human spirit, one person, one cup, one neighborhood at a time (Starbucks, 2015). Their strategy is customer based this allows them to give the best customer service possible. As Starbucks continue to hold onto their sustainable competitive advantage, they hold onto the customer and employees satisfaction. Starbucks is a worldwide company that has slammed the competitors operations, and it looks as if the company will last forever. Their power over the consumer and competition has shown that Starbucks is the king of the coffee industry. Description of Target Market Starbucks target market is to focus on being most known and respected brand in the world. The luxury coffee industry is very competitive, but Starbucks offers the most favorite hot and cold beverages that can be addictive. Starbucks target market ranges from young teenagers, college students, and adults. People of all ages go to Starbucks to enjoy their favorite drink even if it is just coffee. Customers are more willing to pay for lavish coffee products now more than ever, with that in mind, Starbucks aggressive growth in USA and worldwide have begun targeting almost every demographic to be a leader in coffee drinks. McDonalds and other chains try to cash in on the money in the lavish coffee business. There are smaller coffee shops in the market place offering similar products, but Starbuck’s has a great deal of buying power giving them a competitive advantage. McDonalds has a customer base that is enormously large and now has the alternative to get their coffee where they get their breakfast. McDonald’s cup of coffee is less expensive than Starbucks and is one of Starbucks biggest competitors in this economy; Starbucks provides a luxury drink, but that will be what people cut back on when they want to save money. Unfortunately, Starbucks  has closed of over a hundred Starbucks stores in recent years. Emotional and Logical Drivers Starbucks emotional and logical drivers provide a great atmosphere to get together for coffee or the unique flavored hot or cold beverages. Customers can come to Starbucks to study, meet with friends, or read a book. The furnishings usually consist of plenty of tables, chairs, and a welcoming atmosphere. Starbucks offers free Wi-Fi and always has plenty of electrical outlets for laptop chargers. These amenities start a trendy atmosphere consistent with the potential of social meeting places. The Starbucks locations worldwide offer the same experience as the locations in USA. Starbucks has the advantage to promote and advertise same menu items people can try worldwide and even customize some the of menu items to fit the local community tastes. Positioning Statement According to the OFarrell (2015) website, â€Å"Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent with its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually† (Para 2). Based on a personal consumer’s standpoint, many customers return to Starbucks every morning not because their coffee is the best quality. Most of the people in my circle, including myself, used to purchase Starbucks coffee because of the experience that it goes into the purchasing process. It is no surprise that the company uses millions of dollars to study the experience the consumers encounter in each and every step they take before getting a coffee in their hands. Furthermore, a lot of customers including myself enjoy the reward; who would not want to enjoy a nice brewed coffee before a long day? Lastly, I would say purchasing a Starbucks coffee exhibits some egocentric drive or personal, or perhaps shows a level of the individual’s social economic and of course, we cannot leave out the social  energy! Starbucks is not just the number one specialty coffee retailer in its industry for no reason. And it is not just because of their high market cap rate. The corporation serves their famous coffee drinks, their food items and roasted beans along with their coffee accessories, and teas. Starbucks markets its coffee through many military installations around the world, grocery stores including Target, bookstores like Barns and Noble, and other varieties of licensed brands food and beverage products. Additionally, although countless studies and research are put into solving and resolving target issues, one of the most outstanding resolutions that Starbucks ever demonstrated was in January of 2008. According to Nbc News (2015), â€Å"Howard Schultz said Monday (January 2008) he is taking back the role of chief executive, replacing CEO Jim Donald as part of a plan to turn around the struggling chain of coffee houses. Schultz, in a letter to employees posted on the companys website, said Starbucks would slow its United States growth and close underperforming locations, restructure its management organization, and continue to expand globally.†(Para 1-2) The Spider Book (2015) website listed that among the many competitors Starbucks has to war with; McDonald’s is leading the global market competitor’s list. Costa Coffee, Coca-Cola, Caribou Coffee Costa Express, and Coke are also amongst the list of competitors in that order. One of the most enthralling advantages that Starbucks have over any of its competitors is the experience. Not anyone of the other competitors could compete on any given day the amount of returning customers that stay and enjoy the social environment that Starbucks proudly offers. Starbucks has achieved their goal of attracting people to come and visit. Conclusion Starbucks is preparing to launch the new Frizzo hand crafted soda. Their targeted market will be consumers from 18 – 40 years of age. Starbucks has the advantage because they are already popular. People already gather at Starbucks to enjoy high quality drinks and food items and to enjoy the Starbucks experience. They have comfortable large couches, free Wi-Fi, phone charging station, and rewards program for loyal customers. Some consumer have made Starbucks part of their normal routine which will allow Starbucks to stay in business for a long period of time. Reference Callan, J and Giammona, C. (2015) Starbucks’ Operating Chief Will Go on Leave After 23 Years. Retrieved from https://www.bloomberg.com/new/2015-01-08/starbucks-coo-alstead-takes-leave-from-chain-after-23-years.html Kollewe, J. (2011) Coffee prices expected to rise as a result of poor harvest and growing demand. Macfarlane, A and Macfarlane, I. (2004). The Empire of Tea. The Overlook Press. p. 32. Nbc news. (2015). Retrieved from http://www.nbcnews.com/id/22544023/ns/business-us_business/t/starbucks-chairman-schultz-returning-ceo/#.VTX9ZEJppnE New Fizzioâ„ ¢ Handcrafted sodas. Made just for you. (2015). Retrieved from http://www.starbucks.com/ OFarrell, R. (2015). Chron. Retrieved from http://smallbusiness.chron.com/starbucks-target-audience-10553.html Perreault, W. D., Jr., Cannon, J. P., McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin. Starbucks . (2015). Retrieved from http://www.starbucks.com/ S tatistics and facts on Starbucks. (n.d.). Retrieved from http://www.statista.com/ Spider book. (2015). Retrieved from http://spiderbook.com/starbucks-competitors.html The Tea Association of the U.S.A (2013). The State of the U.S. Tea Industry 2013. Retrieved from http://www.teausa.com/14654/state-of-the-industry Wong, Vanessa. (2015). Now Brewing: Starbucks Soda. Retrieved from http://www.bloomberg.com/

Brewing Change at Breckenridge Brewery Essay -- Case Study, Business M

Brewing Change at Breckenridge Brewery INTRODUCTION Breckenridge Brewery is a craft brewer which was established by Richard Squire. Richard turned his passion for brewing good home made beer into a lucrative business. In 1989, he started his first Breckenridge Brewery and Pub at Breckenridge which has a production capacity of 3,000 barrels per year. During his first two years in business, he sold out the brewery's annual maximum capacity. He opened a second brewery and brew pub in Denver in November 1992. By the end of 1994, even this brewery failed to satisfy the increased demand and plans were made for a new brewery which opened in May 1996 in Denver. This brewery had a maximum output of 60,000 barrels per year after expansion. In the mid 1990s, Breckenridge Brewery started expanding eastwards and their first brewpub outside Colorado opened in Buffalo, New York in December 1995. Five other brewpubs were subsequently opened in other states. However, from its opening till 1997, the brewpubs have not turned in a profit although the main brewery was making money. Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential. However, due to the more complex nature of running a restaurant, he believes that the company has yet to figure out how to run its restaurant business profitably. The company is now at the crossroads. Richard is in a dilemma as to whether to continue the brewpub business or to give it up and just concentrate just on brewing beer. He is also unsure about bringing in new leadership to help solve the company?s performance problems. THE EXTERNAL ENVIRONMENT A firm?s external environment is divided into three major areas : the general, industry and competitor environments. Below is an elaboration in further detail regarding the firm?s opportunities and threats in these three environments. Opportunities in the General Environment The United States of America has a population of 260 million people. This is a big market with substantial purchasing power. As of 1997, Breckenridge Brewery has only expanded eastwards and the west side of the country is relatively untouched. According to Exhibit 2 in the case study, there were only distributors in 32 states and that leaves a potential to sell to the other 19 states as w... ... a year. To cater to increased demand, the company can consider acquiring other breweries that are going out of business and that will see substantial savings on capital investments. It will be advantageous for the company if they can project themselves as responsible corporate citizen and an environment friendly company. Social enrichment schemes, recycling schemes and educational funds can be initiated to cater to this cause and long term goal. CONCLUSION Breckenridge Brewery has a strong business in brewing beer. Due to the lack of professional management expertise and venturing into the wrong business, the company has not been able to turn in a profit. It is important that the company try to resolve these problems as soon as possible. Only then, will the company get out of the red and hopefully, move on to a higher level. Works Cited: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Hitt, Ireland and Hoskisson (2005), Strategic Management : Competitiveness and Globalisation, 6th Edition, Thompson & South-Western. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Thompson and Strickland (2002), Strategic Management: Concepts and Cases, 13th Edition, Chicago Irwin Publications. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Yip, G.S (2003), Total Global Strategy, Prentice Hall.

Assignment on E- commerce Essay

It is an enormous pleasure to submit my assignment titled â€Å"E-commerce System â€Å"in Bangladesh. A closer study assigned as a required of our course related. In preparing this assignment I have acquired much knowledge about â€Å"E-commerce system†. I have tried my best to furnish the assignment with relevant data. Which I had to collect from online and related journal. I hope this assignment will help the banking sector to gather some insights on the widows to do further studies in this aspect. I would like to convey my tributes to you and thank you for giving me the opportunity to work on this topic. Your queries in this aspect will highly be expected. Thank you Sincerely your Amit kumar dey ID: 1101010174 Section: D 7th Semester (27th Batch) BBA Program Department of Business Administration Leading University Sylhet, Bangladesh. Dedication In dedication to all my friends and family who help me find happy monuments every day to celebrate Declaration This assignment paper is prepared by me. The title of this assignment is â€Å"E-commerce system†. A closer study â€Å"under the supervision of Mr.Md.Rahimullah Miah Lecturer of MIS, Leading University Sylhet, Bangladesh .Any duplication is prohibited without the permission of author Amit kumar dey ID: 1101010174 Section: D 7th Semester (27th Batch) BBA Program Department of Business Administration Leading University Sylhet, Bangladesh. Acknowledgement First of all pay a special thanks to my almighty God. Who made me able to complete this report? Then I would like to give thanks to renowned philanthropist Mr. Ragib Ali as he established Leading University and we got this opportunity to read here, after wards. I would like express my heartfelt gratitude to Prof Dr. Mr .Bashir Ahmed Bhuiyan, Head of the Department of business Administration, Leading University Sylhet. I would like to thanks our course instructor Mr. Md. Rahimulah Miah, respected Lecturer of Leading University for giving me this chance to make an assignment. My thanks also goes to my family members and friends who are cooperated with me at any of the steps of the assignment and continuously support me without any hesitation and make them safes an important part of this job. Author Letter of Acceptance This is to certify that Amit kumar dey ,ID: 1101010174 Section: D Semester:7thand 27- Batch, Department of Business Administration , Leading University , Sylhet , Bangladesh has completed his assignment work entitled on â€Å" E-commerce system. †A closer study under my supervision. He has completed his work with sincerity, commitment and dedication. He discussed different issues and problems with me to meet the requirement of this study and preparing the assignment. I wish all the best in his effort. Mr. Md. Rahimullah Miah Lecturer of MIS. Department of business administration Leading University, Sylhet, Bangladesh. Abstract Ecommerce (Sometimes called web- based) commerce is the term used to describe the activity of doing business on the internet. It including business to business, business to consumer and even consumer to consumer transactions that involve the buying and selling of goods and service, the transactions of funds, and even the exchange of ideas. Ecommerce including functions such as marketing manufacturing, finance, selling and negotiations. Ecommerce is not as new concept in Bangladesh any more, ecommerce that started its journey in Bangladesh in the last 90s and since then it continued to grow. This study concentrates on assessing the elements of the environment relation to ecommerce to get the best picture of the prevailing condition and then recommending some areas of improvement on the basis of the assessment for deploying ecommerce in Bangladesh. Chapter- one 1. Introduction. 1.1 E-commerce: Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves the transfer of information across the internet. It covers range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the internet to emerge. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between â€Å"conventional† and â€Å"electronic â€Å"commerce will become increasingly blurred as more and more businesses move sections of their operations onto the internet. 1.1.1 Background of e commerce Since the 1990s, with the breakthrough of network, communications and IT, the Internet had a global growth and rapidly became popular. And e-commerce was born. E-commerce is a new business model based on the Internet with two transacting parties, bank electronic payment and settlement as means and customer data as support, which can make buyers and suppliers more closely linked, and meet customers’ demand faster, and also allows buyer to choose the best suppliers in the global market and sell their products worldwide. Since â€Å"electronic commerce† in1998, e-commerce all around the world was developing rapidly that the transactions doubles in about every nine months. The global e-commerce transactions (including online trade, sales, etc.) reach hundreds of billions dollars, and e-commerce revenue has soared by 262 percent. Countries all over the world have a very positive attitude to e-commerce- the new continent. They generally consider the development of electronic commerce an important driver of world economic development in the next 25 years. The promotion effect to the economy will be far more than the Industrial Revolution 200 years ago. Well-known network economic researcher and critic Robert Metcalfe claimed that: â€Å"The value of the Internet is equal to the square of the number of outlets (linking with it). Currently, the online shops are booming and constantly improved. Types of products sold online are diversity. Drugs once thought impossible for buying and selling have become a reality. Representative one is Canada Pharmacy. Even some people sell their time online. They do things for people who are too busy and get money from them. 1.2 Objectives of the studs To identify prospect of e commerce system in Bangladesh To make suggestion on the basis of findings. To provide precise knowledge of e commerce and its infrastructure. To narrate the present scenario of e commerce in Bangladesh To identify the usage rate and satisfaction level of e commerce customers. To highlight some recommendations for rendering e commerce services effectively. 1.3 Scope of the study The scope of the study is limited to the issues related to the ecommerce in Bangladesh. The assignment will focus only on the business locality provider of the country through internet network system. 1.4 Limitations of the study Due to time constraints the study has been conducted only one commerce service on secondary information. A microscopic analysis (aggregate analysis) has been made here for the unavailability of appropriate data in some cases. To prepare this assignment I have faced a lot of problems such as unavailability of lab, electricity problem, unavailability of related book and journals lock of time, unavailability of information in net etc. 1.5 Methodology of the study The assignment has been done mainly based on secondary sources of data or information secondary data has been collected from different publication material and Web site as well as the book and material from different libraries the hand not of the various seminars 1.6 Literature Review Tornatsky and Fleischer’s Theory The best literature for this is from Tormatsky and Fleischer’s theory. The Tornatsky and Fleischer’s theory comprises two important foundations stages in e commerce factors of the adoption and implementation of e commerce in SMEs. According to Jennnex and lertwongsation who used Tornatzky and Fleischer’s model, the reliability of this foundation will directly impact the ability of SMEs to implement e commerce. Chapter Two 2. General context of the study With the increasing diffusion of ICTS, more specifically the internet, the global business community is rapidly moving to words business to business (B2B) e commerce. The bussers importer gain a clear advantage when the internet gives them access to the global market, by which they can compare price across regions, find out whether price very by order fragmentation, get awareness about substitute alternative products consequently the sellers exporters make sure that they are well portrayed in the cyber world through websites and portals. Like buyers, sellers also benefit from increased and more efficient access to the global market through the imternet. Bangladesh is pursuing an economic policy export led growth with the rising forces of globalization, it is becoming increasingly important that the private sector particularly the export sectors are well prepared to meet the requirements and in the competition against exporters in other countries. In such a scenario two issues are becoming particularly important for Bangladeshi export sectors one whether business are automating their internal processes with the use of ICTS to become increasingly efficient and competitive in a global content and two whether business have efficient and competitive in a global context and two whether businesses have effective presence and participation in the cyber world. 2.2.1 E commerce in different sector in Bangladesh Despite being a under developed country selected segment of the Bangladeshi business community has embraced technology with reasonable success, personal computer and the internet are also emerging as day to day business tolls These positive indicators are levering the prospect of e commerce in Bangladesh. RMG Sector . Banking on the web (online bank). Online shopping. Web hosting, domain. Online cards, gifts. Pay Bill. Education. Etc. 2.2 Some e commerce shop in Bangladesh www.web Bangladesh.com. www.hoat bazar.com. www.number shop.com. www.bdbazar.com www.sonarmarketplace.com. www.upoharbd.com. www.bdgift.com. www.cellbazar.com. 2.3 The impact of e commerce E commerce can transform the way products and service one created sold and delivered to the customers, It can also change the way in which the company works with its partners. The following are well established benefits of e commerce. Improved productivity : Using e commerce the time required to create, transfer and process a business transaction between trading partners is signifieantly reduced of data entry and recenty in the process. This improvement in speed and accuracy plus the access to document and information will result in increase in productivity. Cost savigs: The cost savings stem from efficient communication, Quicker turnaround and closer access to market. Better customer service: customer can enjoy the convenience of shopping at any hour and anywhere in the world. Opportunities for new business: Business over the inter net have global customer reach. There are endless possibilities for business to exploit and expand their customer base. 2.4 challenges of e commerce for Bangladesh Network Infrastructure. Intra bank and interbank connectivity. Local and global. Bank client connectivity. Security of transaction. Banking mechanism Automation Convertibility of the Bangladesh currency. Retention quota. International credit cards. Capacity building: Human. Technical and Regulatory. Quick settlement, online credit information. Skilled e manpower. Investment Legal infrastructure. Currency convertibility: Access to global finance. 2.5 Akhoni.com Akhoni offers discounts up to 90in Dhaka city on popular business like dining, Travel, Entertainment, Movies, Soap, Healthcare service, Fitness centers, Beauty parlors and lot more Akhoni.com is a website that brought a new horizon in the e commerce industry of Bangladesh. Unlike the other business websites, it does not sell/ buy or act as a third party between two people. The customer can use the coupons published on this website and based on the amount of discount can save lots of money while purchasing the particular product from the particular shop. How it works: To use the website, one customer has to go with the following steps: Step one: Sign up with Akhoni.com. to get crazy discount notifications right in your email inbox. Step two: Buy and receive coupon to purchase a deal, click on view details and buy/ buy now button. Instant pay option: safely pay with you visa/ Master card/DBBL, Nexus card and from mobile phone through bash. Pay on coupon delivery option: Click pay as on coupon delivery if you want to pay later. Collect from Akhoni.com office: 8, Gulshan, South, Avenue, unite-53 Gulshan-1 Dhaka-1212. Step three: show your coupon to the merchant at his/her other and enjoy the discount. SWOT Analysis Strength 1.Anew concept in there commerce industry of Bangladesh. 2.Very few on no competitor at all. Weakness 1.Based on Dhaka city mostly. 2.The coupons given are of limited merchant that means this website does not cover the entire premises of consumer choice. Opportunity 1.Since the concept is new and Lucrative, the website has bright future through jot the country. 2.In future, this website may include the merchants of different other fields like FMCG, cloths, Foods etc. Threat: 1.Since the market has no competition any day new entrants may come up with new offers. 2.Discount packages of mobile phone companies (GP Thank you) can be a threat. 2.6 Advantages of Ecommerce Faster buying/selling procedure, as well as easy to find products. Buying/selling 24/7. More reach to customers, there is no theoretical geographic limitations. Low operational costs and better quality of services. No need of physical company set-ups. Easy to start and manage a business. Customers can easily select products from different providers without moving around physically. 2.7 Disadvantages of Ecommerce Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money. There is no guarantee of product quality. Mechanical failures can cause unpredictable effects on the total processes. As there is minimum chance of direct customer to company interactions, customer loyalty is always on a check. There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack. Chapter three 3. Methodology of the study 3.1 Site Selection: The topic chosen for the assignment is â€Å"e commerce system.† 3.4 Site Design: I work with non-government sector and also include government sector. 3.5 Country Map: 3.6 Data Collection: All the data and inflation which s elated to my task was collected from secondary sure. 3.7 Data Analysis: I use Microsoft word and Microsoft power point to prepare this assignment. Chapter four 4. Result and Discussion Bangladesh has recently entered into the world of e-commerce. Bangladesh Bank (BB) opened up the e-commerce transactions in the net in 2009. Subsequently Dutch-Bangla Bank Limited (DDBL) has launched Internet Payment Gateway (IPG) in the name of Nexus-Gateway in June, 2010 and BRAC Bank in December, 2010. Meantime, a few e-merchants have developed their web-sites and linked with the IPG of the banks. The complete journey of e-commerce has four steps. These include the go-ahead signal of the central bank, launching internet payment gateway (IPG) by commercial banks after obtaining go ahead signal of the central bank, development of appropriate website by e-merchants to display and sale their products and services, and buying of goods and services by the customers from the e-merchants. The merchant commission — a fee to be paid by the merchant to the bank in percentage of the sale value — is higher for e-commerce transaction than that of the POS transaction. The e-merchant also needs to pay a fee to the owner of the web portal if the website is not owned by him. On the other hand, an e-merchant does not require establishing shops at the prominent and costly locations of a city; they only have to maintain warehouses in various low cost locations from where they can deliver goods to the different parts of the city / country easily with minimum transportation cost. The ultimate result is: the e-commerce players are at a competitive advantage to retailers. They have lower operating expenses and better inventory management due to operating in a virtual commerce environment. For example, amazon.com has revenue per employee of nearly $850k while its retail counterpart, Best Buy, generates revenue per employee of only $270k. Chapter five 5. Recommendations The assessment of the e-commerce environmental forces of Bangladesh leave us some room to recommend some steps and measures, that should be undertaken by the policy makers and business stake holders for the full-fledged implementation and development of e-commerce in Bangladesh. There commendations are: There should be an EFT (Electronic Fund Transfer) Gateway, which will connect all finance and banking institutions, ATMs, POS and related websites. Such Gateway will speed up the transactions among banks, commercial institutions. This sort of infrastructure needs to be implemented on priority basis. A CCG (Credit Card Gateway) should be established. A credit card gateway is a server that makes online credit card transactions safe(Skinner, 2005). The software protocols in the CCG use the information provided to check for availability of funds and to make sure the credit card is not expired, lost or stolen. This takes only seconds. When the transaction is approved a receipt is generated for the customer, and the funds are transferred to the vendor’s bank account through EFT. Unlicensed radio frequencies should be made available on demand andesite operating licenses should not limit the bandwidth. To improve banking mechanism, Bangladesh government should compel the banking sectors to automate their operation and going online by a specific period. The control of foreign exchange should be liberalized gradually, and easier issuance of International Credit Cards should be allowed, banks should take effective steps here. Business associations and organizations should be made aware of the benefits of e-commerce. Business organizations like FBCCI, DCCI, MCCI, and BGMEA can play a significant role in promoting e-commerce in Bangladesh. Political commitment to improve governance and institutional strengths essential for successful application of e-commerce. Last but not least, National ICT policy, 2002 and enactment of the ICTAct, 2005 is required to enhance the implementation of e-commerce. 6. CONCLUSION A key reason why e-commerce, especially the business-to-business segment, is growing so quickly is its significant impact on costs associated with inventories, sales execution, procurement, intangibles like banking, and distribution costs. If these reductions become pervasive, e-commerce has the potential to be the application that ushers in the large productivity gains. Achieving these gains is therefore contingent on a number of factors, including access to e-commerce systems and the needed skills. However, what is unique about ecommerce over the Internet and the efficiency gains is that it promises the premium placed on openness. To reap the potential cost savings fully, firms must be willing to open up their internal systems to suppliers and customers. This raises policy issues concerning security and potential anti-competitive effects as firms integrate their operations more closely. Chapter six References Website: www.google.com www.bookrags.com www.e commercefair.com www.google.com//assingnmentone commerce in Bangladesh www.scribd.com/doc/ www.scibd.com>reserch>business &in Bangladesh www.slideshare.net/mobile-bankingsystem in Bangladesh Appendices Questionnaire: 1. For how many years you are using e-commerce? (i)Less than one year (ii)One year but

Charles Darwin s Theory Of Survival - 946 Words

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