Hotel Continental Case Study Essay Essay Example

Hotel Continental Case Study Essay Essay In July 1989. Mr. Oscar Mendoza. proprietor of Triumph Tours read in the newspapers an advertizement for the leasing of Hotel Continental’s installations. During the last six months. Oscar Mendoza has been earnestly believing about runing a hotel to complement his travel bureau concern. Oscar Mendoza had been sing troubles in acquiring hotel adjustments for his circuit groups since last twelvemonth during the peak travel months of December. January. July and August. Hotel Continental is a 27 room hotel located in Diliman. Quezon City along Don Mariano Marcos Avenue. It has three map suites that can sit twelve to forty individuals. a java store. a fast nutrient cafeteria. a formal dining room and a swimming pool. During the last two old ages. the hotel incurred losingss of approximately P2 to 3 million pesos which led direction to the determination of renting out its installations ( See Exhibit A ) . We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hotel Continental Case Study Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The room capacity of the hotel is merely right for Triumph Tours’ demands during the peak months. â€Å"My travel concern can supply one-year capacity use of the hotel to every bit much as 40 % merely. † Oscar Mendoza told his Selling Manager. Ernesto de los Santos. â€Å"How do we make full up the staying 60 % ? Before Cory became President. I read in the day-to-day newspapers that most of these five-star hotels in Metro Manila were underutilized? What led to this state of affairs? Could you gather some informations that will assist me in make up ones minding whether or non I should offer for Hotel Continental? The information could besides assist me in calculating the appropriate command monetary value. † Ernesto de los Santos instantly called his staff after the meeting with Oscar Mendoza. He told his staff to garner natural informations related to the hotel industry. â€Å"Just give me the informations. It’s up to you how you will split the work. I’ll take attention of composing the study for the foreman. † he informed his staff. Several yearss subsequently. Oscar Mendoza found on his desk a package of information jointly submitted by two of the five staff members of the selling section ( See Exhibit B ) . Ernesto de los Santos instantly read the informations to see if he could fix a preliminary study for Oscar Mendoza. Q I.a. ) Central Problem †¢ Should Mr. Oscar Mendoza. proprietor of Triumph Tours. command for Hotel Continental to complement his travel bureau concern? If he would offer for Hotel Continental. how can his travel concern fill up the staying 60 % of the hotel’s one-year capacity which is underutilized? Statement of the Problem:Oscar Mendoza’s trouble in acquiring hotel adjustments during peak travel months b. ) Minor jobs †¢ What would be the appropriate command monetary value?†¢ What factors caused the incurred losingss of Hotel Continental and how Triumph Tours can work out the unprofitable event? II. Aim †¢ To place the factors that affect the use of hotel installations. Cite accomplishable ways on how Triumph Tours will be able to make full up the staying 60 % of Hotel Continental’s underutilized installations. †¢ To weigh the advantages and disadvantages of each option. In this survey. both of the cited schemes will be discussed. †¢ To come up with the best solution. III. Alternative Courses of Action 1. Bid for Hotel Continental 1. Advantages I. It will work out Mr. Mendoza’s job in acquiring hotel adjustments for his circuit groups during peak months. Since acquiring hotel accomodations might do him a batch of clip and command for Hotel Continental will salvage him much. two. It provides better service for his circuit groups. Of the fact that Hotel continental can suit all his groups and still has approximately 60 % installations left for use. three. It allows the bureau to suit more clients. 40 % for the circuit groups and 60 % for other clients. four. It attracts more clients ` ( e. g. travel bundle ) v. It can salvage clip alternatively of looking for other hotels which might stop up in failure and Hotel Continental already being leased by other companies. chances merely come one time. six. Its room capacity is merely right for his circuit groups. dining grosss for the travel bureau concern by fulfilling the demands of the circuit groups. 2. Disadvantages I. Hotel Continental has incurred losingss for last two back-to-back old ages. Victory Tours is challenged of this event and should come up with the best scheme on how to maximise net incomes and avoid. if non possible. decrease the sum of losingss and in clip arrive to a net income by changeless recovery and advanced programs. two. Merely 40 % of hotel installations will be utilized by the travel bureau yearly. this requires them immense attempt to be efficient in their resources and non stop up in underutilized public-service corporations. three. The location of the hotel is non strategic. There are many rivals at present and besides. at future. four. More capital is needed. Capital is a critical component of all organisations if one strives to roll up net incomes and remain in the competition. v. Merely during travel peak months does Mr. Mendoza encounters hotel adjustment jobs. six. 5-star hotels have history of underutilization before Cory Aquino’s term. †¢ Modernize the hotel’s installations Advantage: Modernizing installations and heightening services would exercise a pull on more tourers. increasing hotel tenancy rates. thereby intensifying hotel capacity use. And besides. the fact of a stiff competition among hotels. the action will take to a more competitory Hotel Continental with which clients can take from. Disadvantage: Modernization of installations would ask big sums of costs and affect employee hiring. †¢ Offer more services Advantage: Offer more services such as watering place. beauty salons. fittingness centres. dress shops. different eating houses and conference installations would take full advantage of the hotel’s capacity to provide to more countries of services. thereby maximising net incomes. Disadvantage: Offer more services would necessitate big sums of costs. employees. Besides. many who venture into enlargements fail at maximising net incomes. †¢ Find lesser cost alternate ways of operating concern activities Advantage: Based on the income statement of Hotel Continental. a big part of the losingss was due to the immense sums of operating disbursals. If those operations would be done utilizing lesser costs. there would be a important addition in the income of the hotel. Disadvantage: Searching for lesser cost alternate ways in runing the concern will take a batch of clip and resources. Besides. non all alternate ways are every bit good as what the concern used before. †¢ Advertise the hotel together with the travel agency’s offers Advantage: Ad non merely lets people know about the services rendered by the hotel. it besides creates the demand for them to avail of its merchandises and services. Disadvantage: Ad through a batch of signifiers of media requires a batch of costs. †¢ Expand the hotel into a hotel-resort concern Advantage: The transition of the hotel into a hotel and resort concern would non merely pull those professional clients. it would besides pull both tourers and locals. Since a batch of people are into loosen uping holidaies. providing to their demands maximizes the hotel’s capacity. Disadvantage: The transition of the hotel into a hotel and resort requires a batch of costs and non all ventures into the resort industry win. 2. Command for other hotels 1. Advantages I. There is a possibility of a less bid monetary value. There may be hotels in close bankruptcy or have suffered more losingss than Hotel Continental and is renting their installations at a much lower monetary value. two. There is a possibility that other hotels have non incurred losingss. It is non certain but one may happen other hotels that are in lease advertizement but have non suffered losingss. three. It will work out Mr. Mendoza’s job in acquiring hotel adjustments for his circuit groups during peak months. four. It provides better service for his circuit groups v. It allows the bureau to suit more clients. six. It attracts more clients ( e. g. travel bundle ) seven. There is a possibility that the other hotels are in a strategic location 2. Disadvantages I. It consumes more clip to garner informations and to seek for hotels in rental. uncertainnesss may come and either fulfill their concern or dissatisfy them. two. Room capacity may be excessively much or excessively less. Too much may besides necessitate extra programs in order to make full up the staying underutilized installations and excessively less might ensue to disappointing services and lower grosss. three. There is a possibility of a higher command monetary value. particularly for hotels that have non undergone losingss or other jobs. four. There is a possibility that no other hotels are for rental. 3. Construct ain hotel 1. Advantages i. Mr. Mendoza can decently turn to the demands of his circuit groups. They can stipulate their building harmonizing to the estimated demands of their travel bureau concern and be efficient of their resources ( e. g. adequate room capacity with 100 % use of the hotel installations ) . two. He can take a more strategic location for his hotel. They have the pick to make whatever they may in order to model a edifice that will suit their demands best. three. Complete authorization over the hotel for hey are the proprietor. 2. Disadvantages i. Mr. Mendoza needs most significantly a immense sum of money. Constructing a new edifice is non easy undertaking. get downing from the purchase of land for a strategic location. design and design. building workers. budget. and so on. two. Construction takes clip. undergoes many procedures. It is non a program which can be instantly accomplished. it requires months. old ages to complete. three. He bears all the hazards. Unexpected catastrophes. budget deficit. and some neglected minor jobs at the start that may go a big hinderance for the coating of the building and may impact the minutess of Triumph Tours. four. The entity ( travel bureau and hotel ) will be incurring more disbursals 4. Continue bureau operations without the hotel 1. Advantages i. Mr. Mendoza can concentrate betterments in his travel bureau. Less distractions can take to more concentration on the minutess of Triumph Tours. two. There are merely 4 travel peak months in a twelvemonth. 2. Disadvantages i. Mr. Mendoza continues to see troubles in acquiring hotel adjustments during travel peak months. two. It causes incommodiousness to his travel groups. To clients of the travel bureau. they may happen another travel bureau which they think will function them better because there are many rivals besides of Triumph Tours. IV. Recommendation We recommend that Mr. Oscar Mendoza of the Triumph Tours command for Hotel Continental and he must spread out the hotel into a hotel and resort concern. Besides. upon the transition. he must overhaul the installations of the hotel and he must open newer constitutions in the hotel. V. Conclusion Based on the income statement of Hotel Continental from 1987- 1988. a big part of the operating disbursals was due to the Property Operations. Maintenance and Energy Cost. Due to the out-of-date installations of the hotel. a batch of fixs and care were done which finally led to a strain in the hotel’s resources. Overhauling the hotel’s installations will decidedly cut down operating disbursals. Besides. offering newer and more varied services to the clients would increase the use of the hotel’s installations. Last. the transition of the hotel into a hotel and resort would pull more tourers and locals. thereby maximising the capacity of the hotel. Besides. the transition would set up a stable income for the concern because it would non merely roar in net incomes during peak seasons of Christmas and summer. it would besides offer installations for professional conferences every bit good as watering place. eating houses. fittingness centres among others which are non seasonal in nature.

The eNotes Blog Franz Kafkas Lost WritingsResurface

Franz Kafkas Lost WritingsResurface â€Å"In the fight between you and the world, back the world.† ~ Franz Kafka Elderly sisters, Ruth Wisler and Eva Hoffe, might want to take Kafkas warning to heart. For years, the siblings have had a secret. Their mother had been a secretary for Max Brod.   Brod had been Kafkas publisher as well as a friend.   Before his death from tuberculosis in 1924, Kafka bequeathed all of his unpublished work to Brod with the caveat that he destroy everything unread. Brod did read and publish numerous works that came into his possession, among them Amerika, The Castle, and The Trial, but he did not publish everything.   He went against Kafkas wishes and retained those unread manuscripts, even smuggling them out of Nazi pre-state Israel in 1968.   For the next three decades, Brod kept the works in a safety deposit box until his own death in 1968. In his will,   Brod named his secretary, Esther Hoffe, the administrator of his literary estate.   Hoffe was supposed to deliver the papers to an academic institution. She did not. Instead, for the next forty years, Hoffe kept the papers in safety deposit boxes in Zurich and Tel Aviv, but also retained some documents at her apartment in Israel. She also profited from some of the work, selling the original manuscript of The Trial at auction for a sum of $1.8 million dollars. Hoffes own will bequeathed the Kafka manuscripts to her two daughters, Eva and Ruth.   However, the Israeli National Library immediately sought ownership of the works, claiming that since Hoffe did not follow Brods instructions to find an academic home for the manuscripts, she violated the tenets of the will.   As the court battles ensued, many of Kafkas   papers stayed in the sisters flat, to the horror of more than a few archivists, for the papers also shared space with the siblings numerous cats. A year ago, the Tel Aviv courts ordered the collection to be opened. They have been trying to determine exactly what is in the collection before ruling on rightful ownership. The decision is expected to come soon, possibly by the end of August 2010. Whatever the outcome of ownership, scholars will have access to the treasure trove and many years of study lie ahead.

How Evil Has Evolved from the Early Witch Craze to Contemporary Ideas Essay

How Evil Has Evolved from the Early Witch Craze to Contemporary Ideas on Evil - Essay Example Exactly where did Satan evolve? The first appearance of Satan or the concept of Satan began following the Babylonian captivity of Judah in the 4th and 5th centuries. â€Å"Shatan† became known as the evil one to the Persians, as they became fearful of the Israelites. The Israelite faith adapted to the figure God, and he became the creator of good and Satan became the evil one. In ancient times good and evil pagans were formed as early cultures began to change from hunters of food to gradual farming societies. Gods and Goddesses of the Harvest were formed, as a way of giving thanks to what was harvested. Eastern and Western Europe were the first to see magical practices and witchcraft through all cultures shortly after. However, witchcraft, was not given the name witchcraft until the 13th century when the Anglo-Saxons formed covens. Dracula also has a history of being one from the dark side. Oblivious to some in our society, the name Dracula evolved from a Vlad Dracul who actua lly lived in Romania in the 14th century. Vlad Tepes was born on December 1431 in Sighisoara, Romania and his father was the governor of Transylvania. He was inducted into the Order of Dragon, which was a military/religious society, one year before. The primary goal of the society was a crusade for good, and war against the Turks. The Boyars of Romania felt that the Order of Dragon was evil, and associated it with the Devil They dubbed Vlad’s father â€Å"Dracul†, which in Romanian means Devil. Thus, Dracula evolved from the name, which means â€Å"the son of the devil.† The 15th century brought about the Witch Trials, which began in 1490, and these times have been called â€Å"the burning times.† England established the first and second Witchcraft Act, which made it illegal to organize covens in the 16th century. From this time forward, the covens were forced to go underground and become secret. A new and stricter law was passed in the early 16th century and was able to stay in place until the early 17th century; however, hysteria broke out in England, and tricked to the American colonies. The Salem Witch Trails began in Massachusetts during the late 1600s. Evil at its highest point expanded to include hangings, drowning and burnings at the stake. By the 18th century, England gained some stability, and the 16th century Witchcraft Act was repealed by King George II. By the 19th century, some of the secret covens began stepping into the public eye, and many books and publications on the subject were written in England. By the 20th Century the last Witchcraft Act of England was reformed, and the Craft was no longer illegal by 1951. Wicca was formed in 1951, which combines beliefs from folklore and mythology and was seen as a woman’s religion. In the 21st century or the â€Å"New Age,† native American beliefs become popular through TV and movies. This brings pagan beliefs to the surface as an acceptable and open religion. In 2007 the Veterans Administration approves the Pentagram’s use as a symbol acceptable on headstones in military cemeteries. From ancient times to our modern present times, good and evil have always been a part of our lives. If there is a good, then in retrospect there has to be an evil; is this true? There are natural evil occurrences in our society, floods and earthquakes, being struck by lightning and terminal illnesses. These all bring devastation, death and despair. But there is also humanistic evil, which most psychologist would call abnormal human traits. This is a question of moral evil and how our society views good and evil. As the timeline indicates we have drastically relaxed our values to allow evil a comfortable place in our society. This is not to say that good is better or evil is

Week two questions Assignment Example | Topics and Well Written Essays - 750 words

Week two questions - Assignment Example In the process of considering what to put into market, besides having business growth in mind it is also very important to establish the suitability of the product to the customer. In that line, the organization might be forced to constantly seek the opportunity to introduce new products and new procedures to invade new markets and also to create new organizational forms. Establishing good ideas from bad ideas is one major factor in establishing a market niche. Being able to relate what the customer expectations are in regard to a particular product especially the final product quality whether high or low does not depend on the price elasticity of demand. Rather, it associated more with the specific needs that the particular product is meant to satisfy. This is a concept that is proposed to understand a pattern among successful advertising companies. It states that campaigns made unique propositions to the customer and this convinces producers to switch brands. In other words, it means any aspect of an object that differentiates it from other similar objects. Example of a product with an excellent unique selling proposition is the Bata shoes from Bata Company. Purchasing a pair from their stores definitely leaves a customer satisfied. They have a convenient and customer friendly online store for which they sell shoes and other accessories. They have excellent services since they offer free shipping and free return shipping for the purchased shoes that customers don’t want. This sometimes works in favor of Bata Company when the customers keep the purchased pairs of shoes. But in the case when the customers refuse to take the pairs of shoes and opt to ship them back, it cuts into the margin of the company and this lowers the net profits. Besides all these, Bata is known as the convenient, customer friendly, and most trusted way to purchase shoes online. This has made

Strategy and Positioning Paper Essay Example for Free

Strategy and Positioning Paper Essay Introduction Starbucks is preparing to launch the new Frizzo hand crafted soda. This paper will include an overview of Starbucks and their products. It will also include a SWOT analysis and a competitive analysis of the organization and offering using the Porter’s five competitive forces model. It will include the criteria used to segment the market and select a target market that will include geographic, demographic, and psychographic, and behavioral factors. Next it will include a description of the targeted market and the needs that cause the target market to buy. Finally, it will include a written positioning statement. Starbucks Overview Starbucks legacy began in 1971, in Seattle’s Pike Place market as a roaster and retailer of whole bean and ground coffee, tea, and spices (Starbucks, 2015). The company was sold to Howard Schultz 1987. His vision to bring the Italian coffee bars and the romance coffee experience to the United States became a reality; he was determined to make it a one of a kind company. The Starbucks name was derived from the first mate in Herman Melville’s Moby Dick, and their emblem was influenced by the sea featuring a twin-tailed siren Greek mythology (Starbucks, 2015). Today, Starbucks has the privilege to operate in 21,878 retail stores in 66 countries. Starbucks stores are a gathering place for customers to meet with friends and family while enjoying quality service and an inviting atmosphere. Starbucks customers can expect to get more than coffee, with their wide selection of premium teas, baked pastries, and other healthy delicious foods (Starbucks, 2015). According to Starbucks (2015), Starbucks mission is to â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time† (Our Mission). The company believes in the importance of building an everlasting business, and it strives to have a balance between profitability and a social conscience (Starbucks, 2015). In every step Starbucks takes, it is always performed through the lens of humanity. The company is very adamant about ethically sourcing the highest quality of coffee, caring for the planet through environmental stewardship, and getting involved in their communities. According to Statistics and Facts on Starbucks (n.d.), â€Å"Starbucks has generated by far the most revenue and the largest number of stores worldwide within the coffee chain industry (para.3). It became the second most valuable fast food brand worldwide in 2014, coming right under the only global giant McDonald’s (Statistics and Facts on Starbucks, n.d.). Starbucks has come a long way, and it has no intentions of slowing down. Description of the Product Innovation is in Starbucks DNA, they are always thinking about how to serve their customers better. A company that began as a roaster and retailer of coffee beans and ground coffee, tea, and spices, is now an all-American global company coffee chain. It is now, serving hot and iced coffee beverages along with other exceptional products such as teas, and smoothies. Starbucks introduces a new refreshing drink away from coffee and tea. It wanted to know if it can be more than coffee to its customers, by introducing the New Frizzo Handcrafted Soda. This machine is a breakthrough in carbonation technology delivering a unique soda experience. The soda experience is nothing like the sodas customer’s purchase in a store. Fizzo ensures every ingredient is carbonated to maximize the real flavor (Starbucks News , 2015). In addition, the new Fizzo machine comes with a fizz adjuster, to adjust the right amount of fizz in each beverage. And better yet, it is made by hand the moment the customer orders it. The new Fizzo sodas come in three different flavors the Golden Ginger Ale, Lemon Ale, and Spiced Root Beer (Starbucks, 2015). Fizzo drinks only have 100  calories in a Grande size (16 fl. oz.), and 80 calories in a Tall size (12 fl.oz). They are a special summer treat to any customer who wants to enjoy a refreshing soda any day of the week. The new Fizzo cold drink is available at all local Starbucks locations. SWOT Analysis Strengths Operating efficiencies and strong growth lead to superior financial performance  2014 was just considered one of the best financial years for Starbucks. Starbucks revenue increased by 10%, approximately 1599 additional stores were opened, profit and operational margins have grew and their cash flow continued robust despite the vast growth. In China, Starbucks has the rapidest growing store network as opposed to their competition In the year 2011 they were only 570 Starbucks locations in China, now there are currently 1,367. There are more Starbucks locations than Costa Coffee and Dunkin’ Donuts combined; However, McDonalds still leads with over 2000 locations. Leading brand in the coffee market, valued at $5.2 billion Starbucks has a leading brand reputation because of their excellent coffee and outstanding customer service. Its brand is the most valuable brand the in coffee market and is valued at $5.2 billion. The great Starbucks experience One of Starbucks’s strongest advantages is the experience a customer experiences when visiting Starbucks. They cater to their customers with impeccable blended coffee, first-class music, welcoming staff and just and all around warm atmosphere, which results in incomparable customer service. The effective use of the Starbucks Card, loyalty program, and mobile applications, to simplify the ordering process and to promote continual purchases The Starbucks Card is a stored reward card and is convenient to use when  making a purchase at Starbucks locations. Along with a quicker checkout time, customers who use their cards to pay for their items also receive points for their purchases. The Starbucks Rewards Program lures consumers to return to Starbucks and, of course, make continuous purchases. Going above and beyond the Starbucks Card, there is now a mobile application, which allows customers to pay with their Smartphones. Over 6 million customers use their Smartphone to make purchases weekly. Weakness Too dependent on their profits within the Americas Division American Division including the United States, Puerto Rico, Brazil, Canada and other America countries makes up for the 73% or $11.98 billion of Starbucks total sales. Out of the 14,191 stores in the America division, 11,962 stores are located within the United States. Making the United States their most relevant market. The cost of coffee beans has a considerable impacted on profits Profits and the price of coffee greatly depend on the cost of coffee beans. Coffee beans are considered an uncontrollable commodity, and due to unreliable weather conditions, hedge funds and many other elements, Starbucks is unable to estimate the price of its coffee and their company’s profitability. The price for a cup of Coffee Starbucks has incredible coffee and an amazing customer experience which allows them to charge more for their product. On the other hand, McDonalds McCafe premium coffee is priced significantly lower than Starbucks. Harmful publicity The corporation regularly receives negative exposure over its poor efforts of becoming environment-friendly company and tax evasions. Starbucks has not paid taxes for years 2009 through 2011 in the United Kingdom and other European Countries for the revenue of  £1.3 billion. Opportunities Grow the Teavana store network Tea is categorized as a healthy drink and the demand for Tea is rapidly  increasing in the world. Tea is the most popular manufactured drink consumed in the world (Mac Farlane, 2004). Sales of tea products have grown from $1.84 billion to $10.41 billion in 2013 within the United States (The Tea Association of the U.S.A, 2013). Branch out their supplier network Currently, Starbucks does not grow their coffee beans; they purchase them from a variety of suppliers, which are primarily bunched in Arabia, South America or Africa. In order for Starbucks to guarantee critical product for their operations in Asia, they should branch out their supplier network and ease the dependence of good or bad harvests from their current supplier locations. Starbucks should consider extending its supplier system. A growth of an emerging economy There are vast opportunities for coffee sales in India, in which Starbucks only has a minimal amount of restaurants. Threats Possible rise in the price of coffee beans because of unpredictable weather disasters Coffee beans are the chief material used, and coffee makes up about half of the total company’s sales. Therefore, the profit margins are to some extent reliant on the cost of the coffee beans. In 2011, the cost of coffee beans skyrocketed to $3 a pound (Kollewe, 2011). Over the past few years, pricing has been very unpredictable. Trademark breaches Starbucks has been implicated in several instances over its illegal use of its trademark, which can be pricey and harmful for Starbucks. Potential upcoming change in some of the top executives Since 1985, Howard Schultz has been a very productive and reliable CEO, who managed to develop Starbucks into on the biggest restaurant chains in the world. Along with Howard Schultz, there are many other key executives who have been employed at Starbucks for more than ten years and they have all contributed to the success of Starbucks. The danger here is that many of these key executives are in the age category for retirement. During his attempt to leave in 2008, Starbucks convinced Troy Alstead to stay because  he was the most qualified candidate to fill the position of Howard Schultz as CEO. Unfortunately, Troy Alstead left Starbucks at the beginning of 2015 (Callan and Giammona, 2015). This change could possibly be a threat to the weaken Starbucks management capabilities. Porter’s Five Competitive Forces Starbucks is a competitive organization, and the Porter’s five competitive forces are as such. Starbucks customers have a hefty amount of bargaining power, and there is a small amount of customers who will not go elsewhere due to high prices, even though, there is a vast amount of choices available to them. The threat is substantial with alternate products and services. Alternative for Starbucks Coffee include tea, soft drinks, juices, water and energy drinks, and pubs, and bars can be areas for customers to meet someone and spend their quality time away from home and work environments. There is no threat of new company’s in the coffee business trying to compete with Starbucks. The market is highly saturated, and the substantial amount of financial resources needed to build stores and buy properties are necessary in order to enter the market of the coffee making business. Starbucks and the suppliers have a higher bargaining power because the consumer demand for coffee is high at the universal level. Coffee beans can and will be produced only in certain areas. African coffee producers are being treated unfairly by worldwide companies, and the issues are being resolved with the efforts of various non-related government organizations and this increases the bargaining power of the suppliers. Criteria use to Segment the Market Starbucks decides to choose the demographics and psychographics lifestyles of their customers. The information collected pertaining to these segments suggests that Starbucks can better serve its consumers. Psychographics are primarily based on the consumers activities, opinions, and interests, it is how their consumers spend their time, what their favorite drinks are and what their priorities are, also how they feel about certain current events and issues. Psychographic research is together related to psychological research, especially when it comes to personality and attitude measurements. Though the factors such as personality and behavior are often used to describe marketing segments, the consumers demographic characteristics  should be used to evaluate the size of the target market and to reach it efficiently. Demographics is items such as sex, marital status, occupation, education, and income. Starbucks targets both male and female consumers, mainly 25-40 year-olds. Starbucks does not relate to a younger crowd because children under the age of 18 do not drink coffee. Starbucks company has positioned themselves in a way that it can recognize something different in their products from competition this gives them an advantage in association to their competitors. The mission of Starbucks is that they want to inspire and nurture the human spirit, one person, one cup, one neighborhood at a time (Starbucks, 2015). Their strategy is customer based this allows them to give the best customer service possible. As Starbucks continue to hold onto their sustainable competitive advantage, they hold onto the customer and employees satisfaction. Starbucks is a worldwide company that has slammed the competitors operations, and it looks as if the company will last forever. Their power over the consumer and competition has shown that Starbucks is the king of the coffee industry. Description of Target Market Starbucks target market is to focus on being most known and respected brand in the world. The luxury coffee industry is very competitive, but Starbucks offers the most favorite hot and cold beverages that can be addictive. Starbucks target market ranges from young teenagers, college students, and adults. People of all ages go to Starbucks to enjoy their favorite drink even if it is just coffee. Customers are more willing to pay for lavish coffee products now more than ever, with that in mind, Starbucks aggressive growth in USA and worldwide have begun targeting almost every demographic to be a leader in coffee drinks. McDonalds and other chains try to cash in on the money in the lavish coffee business. There are smaller coffee shops in the market place offering similar products, but Starbuck’s has a great deal of buying power giving them a competitive advantage. McDonalds has a customer base that is enormously large and now has the alternative to get their coffee where they get their breakfast. McDonald’s cup of coffee is less expensive than Starbucks and is one of Starbucks biggest competitors in this economy; Starbucks provides a luxury drink, but that will be what people cut back on when they want to save money. Unfortunately, Starbucks  has closed of over a hundred Starbucks stores in recent years. Emotional and Logical Drivers Starbucks emotional and logical drivers provide a great atmosphere to get together for coffee or the unique flavored hot or cold beverages. Customers can come to Starbucks to study, meet with friends, or read a book. The furnishings usually consist of plenty of tables, chairs, and a welcoming atmosphere. Starbucks offers free Wi-Fi and always has plenty of electrical outlets for laptop chargers. These amenities start a trendy atmosphere consistent with the potential of social meeting places. The Starbucks locations worldwide offer the same experience as the locations in USA. Starbucks has the advantage to promote and advertise same menu items people can try worldwide and even customize some the of menu items to fit the local community tastes. Positioning Statement According to the OFarrell (2015) website, â€Å"Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Starbucks’ appeal to this consumer age group through hip, contemporary design that is consistent with its advertising and decor, and working to keep its products current as status symbols. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. This target audience grows at a rate of 3 percent annually† (Para 2). Based on a personal consumer’s standpoint, many customers return to Starbucks every morning not because their coffee is the best quality. Most of the people in my circle, including myself, used to purchase Starbucks coffee because of the experience that it goes into the purchasing process. It is no surprise that the company uses millions of dollars to study the experience the consumers encounter in each and every step they take before getting a coffee in their hands. Furthermore, a lot of customers including myself enjoy the reward; who would not want to enjoy a nice brewed coffee before a long day? Lastly, I would say purchasing a Starbucks coffee exhibits some egocentric drive or personal, or perhaps shows a level of the individual’s social economic and of course, we cannot leave out the social  energy! Starbucks is not just the number one specialty coffee retailer in its industry for no reason. And it is not just because of their high market cap rate. The corporation serves their famous coffee drinks, their food items and roasted beans along with their coffee accessories, and teas. Starbucks markets its coffee through many military installations around the world, grocery stores including Target, bookstores like Barns and Noble, and other varieties of licensed brands food and beverage products. Additionally, although countless studies and research are put into solving and resolving target issues, one of the most outstanding resolutions that Starbucks ever demonstrated was in January of 2008. According to Nbc News (2015), â€Å"Howard Schultz said Monday (January 2008) he is taking back the role of chief executive, replacing CEO Jim Donald as part of a plan to turn around the struggling chain of coffee houses. Schultz, in a letter to employees posted on the companys website, said Starbucks would slow its United States growth and close underperforming locations, restructure its management organization, and continue to expand globally.†(Para 1-2) The Spider Book (2015) website listed that among the many competitors Starbucks has to war with; McDonald’s is leading the global market competitor’s list. Costa Coffee, Coca-Cola, Caribou Coffee Costa Express, and Coke are also amongst the list of competitors in that order. One of the most enthralling advantages that Starbucks have over any of its competitors is the experience. Not anyone of the other competitors could compete on any given day the amount of returning customers that stay and enjoy the social environment that Starbucks proudly offers. Starbucks has achieved their goal of attracting people to come and visit. Conclusion Starbucks is preparing to launch the new Frizzo hand crafted soda. Their targeted market will be consumers from 18 – 40 years of age. Starbucks has the advantage because they are already popular. People already gather at Starbucks to enjoy high quality drinks and food items and to enjoy the Starbucks experience. They have comfortable large couches, free Wi-Fi, phone charging station, and rewards program for loyal customers. Some consumer have made Starbucks part of their normal routine which will allow Starbucks to stay in business for a long period of time. Reference Callan, J and Giammona, C. (2015) Starbucks’ Operating Chief Will Go on Leave After 23 Years. Retrieved from https://www.bloomberg.com/new/2015-01-08/starbucks-coo-alstead-takes-leave-from-chain-after-23-years.html Kollewe, J. (2011) Coffee prices expected to rise as a result of poor harvest and growing demand. Macfarlane, A and Macfarlane, I. (2004). The Empire of Tea. The Overlook Press. p. 32. Nbc news. (2015). Retrieved from http://www.nbcnews.com/id/22544023/ns/business-us_business/t/starbucks-chairman-schultz-returning-ceo/#.VTX9ZEJppnE New Fizzioâ„ ¢ Handcrafted sodas. Made just for you. (2015). Retrieved from http://www.starbucks.com/ OFarrell, R. (2015). Chron. Retrieved from http://smallbusiness.chron.com/starbucks-target-audience-10553.html Perreault, W. D., Jr., Cannon, J. P., McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin. Starbucks . (2015). Retrieved from http://www.starbucks.com/ S tatistics and facts on Starbucks. (n.d.). Retrieved from http://www.statista.com/ Spider book. (2015). Retrieved from http://spiderbook.com/starbucks-competitors.html The Tea Association of the U.S.A (2013). The State of the U.S. Tea Industry 2013. Retrieved from http://www.teausa.com/14654/state-of-the-industry Wong, Vanessa. (2015). Now Brewing: Starbucks Soda. Retrieved from http://www.bloomberg.com/

Brewing Change at Breckenridge Brewery Essay -- Case Study, Business M

Brewing Change at Breckenridge Brewery INTRODUCTION Breckenridge Brewery is a craft brewer which was established by Richard Squire. Richard turned his passion for brewing good home made beer into a lucrative business. In 1989, he started his first Breckenridge Brewery and Pub at Breckenridge which has a production capacity of 3,000 barrels per year. During his first two years in business, he sold out the brewery's annual maximum capacity. He opened a second brewery and brew pub in Denver in November 1992. By the end of 1994, even this brewery failed to satisfy the increased demand and plans were made for a new brewery which opened in May 1996 in Denver. This brewery had a maximum output of 60,000 barrels per year after expansion. In the mid 1990s, Breckenridge Brewery started expanding eastwards and their first brewpub outside Colorado opened in Buffalo, New York in December 1995. Five other brewpubs were subsequently opened in other states. However, from its opening till 1997, the brewpubs have not turned in a profit although the main brewery was making money. Richard believes that his vision for the company, a two-tiered concept with a top microbrewery producing fresh, quality beer and a chain of brewpubs, has potential. However, due to the more complex nature of running a restaurant, he believes that the company has yet to figure out how to run its restaurant business profitably. The company is now at the crossroads. Richard is in a dilemma as to whether to continue the brewpub business or to give it up and just concentrate just on brewing beer. He is also unsure about bringing in new leadership to help solve the company?s performance problems. THE EXTERNAL ENVIRONMENT A firm?s external environment is divided into three major areas : the general, industry and competitor environments. Below is an elaboration in further detail regarding the firm?s opportunities and threats in these three environments. Opportunities in the General Environment The United States of America has a population of 260 million people. This is a big market with substantial purchasing power. As of 1997, Breckenridge Brewery has only expanded eastwards and the west side of the country is relatively untouched. According to Exhibit 2 in the case study, there were only distributors in 32 states and that leaves a potential to sell to the other 19 states as w... ... a year. To cater to increased demand, the company can consider acquiring other breweries that are going out of business and that will see substantial savings on capital investments. It will be advantageous for the company if they can project themselves as responsible corporate citizen and an environment friendly company. Social enrichment schemes, recycling schemes and educational funds can be initiated to cater to this cause and long term goal. CONCLUSION Breckenridge Brewery has a strong business in brewing beer. Due to the lack of professional management expertise and venturing into the wrong business, the company has not been able to turn in a profit. It is important that the company try to resolve these problems as soon as possible. Only then, will the company get out of the red and hopefully, move on to a higher level. Works Cited: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Hitt, Ireland and Hoskisson (2005), Strategic Management : Competitiveness and Globalisation, 6th Edition, Thompson & South-Western. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Thompson and Strickland (2002), Strategic Management: Concepts and Cases, 13th Edition, Chicago Irwin Publications. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Yip, G.S (2003), Total Global Strategy, Prentice Hall.

Assignment on E- commerce Essay

It is an enormous pleasure to submit my assignment titled â€Å"E-commerce System â€Å"in Bangladesh. A closer study assigned as a required of our course related. In preparing this assignment I have acquired much knowledge about â€Å"E-commerce system†. I have tried my best to furnish the assignment with relevant data. Which I had to collect from online and related journal. I hope this assignment will help the banking sector to gather some insights on the widows to do further studies in this aspect. I would like to convey my tributes to you and thank you for giving me the opportunity to work on this topic. Your queries in this aspect will highly be expected. Thank you Sincerely your Amit kumar dey ID: 1101010174 Section: D 7th Semester (27th Batch) BBA Program Department of Business Administration Leading University Sylhet, Bangladesh. Dedication In dedication to all my friends and family who help me find happy monuments every day to celebrate Declaration This assignment paper is prepared by me. The title of this assignment is â€Å"E-commerce system†. A closer study â€Å"under the supervision of Mr.Md.Rahimullah Miah Lecturer of MIS, Leading University Sylhet, Bangladesh .Any duplication is prohibited without the permission of author Amit kumar dey ID: 1101010174 Section: D 7th Semester (27th Batch) BBA Program Department of Business Administration Leading University Sylhet, Bangladesh. Acknowledgement First of all pay a special thanks to my almighty God. Who made me able to complete this report? Then I would like to give thanks to renowned philanthropist Mr. Ragib Ali as he established Leading University and we got this opportunity to read here, after wards. I would like express my heartfelt gratitude to Prof Dr. Mr .Bashir Ahmed Bhuiyan, Head of the Department of business Administration, Leading University Sylhet. I would like to thanks our course instructor Mr. Md. Rahimulah Miah, respected Lecturer of Leading University for giving me this chance to make an assignment. My thanks also goes to my family members and friends who are cooperated with me at any of the steps of the assignment and continuously support me without any hesitation and make them safes an important part of this job. Author Letter of Acceptance This is to certify that Amit kumar dey ,ID: 1101010174 Section: D Semester:7thand 27- Batch, Department of Business Administration , Leading University , Sylhet , Bangladesh has completed his assignment work entitled on â€Å" E-commerce system. †A closer study under my supervision. He has completed his work with sincerity, commitment and dedication. He discussed different issues and problems with me to meet the requirement of this study and preparing the assignment. I wish all the best in his effort. Mr. Md. Rahimullah Miah Lecturer of MIS. Department of business administration Leading University, Sylhet, Bangladesh. Abstract Ecommerce (Sometimes called web- based) commerce is the term used to describe the activity of doing business on the internet. It including business to business, business to consumer and even consumer to consumer transactions that involve the buying and selling of goods and service, the transactions of funds, and even the exchange of ideas. Ecommerce including functions such as marketing manufacturing, finance, selling and negotiations. Ecommerce is not as new concept in Bangladesh any more, ecommerce that started its journey in Bangladesh in the last 90s and since then it continued to grow. This study concentrates on assessing the elements of the environment relation to ecommerce to get the best picture of the prevailing condition and then recommending some areas of improvement on the basis of the assessment for deploying ecommerce in Bangladesh. Chapter- one 1. Introduction. 1.1 E-commerce: Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves the transfer of information across the internet. It covers range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the internet to emerge. Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance. Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate. In the near future the boundaries between â€Å"conventional† and â€Å"electronic â€Å"commerce will become increasingly blurred as more and more businesses move sections of their operations onto the internet. 1.1.1 Background of e commerce Since the 1990s, with the breakthrough of network, communications and IT, the Internet had a global growth and rapidly became popular. And e-commerce was born. E-commerce is a new business model based on the Internet with two transacting parties, bank electronic payment and settlement as means and customer data as support, which can make buyers and suppliers more closely linked, and meet customers’ demand faster, and also allows buyer to choose the best suppliers in the global market and sell their products worldwide. Since â€Å"electronic commerce† in1998, e-commerce all around the world was developing rapidly that the transactions doubles in about every nine months. The global e-commerce transactions (including online trade, sales, etc.) reach hundreds of billions dollars, and e-commerce revenue has soared by 262 percent. Countries all over the world have a very positive attitude to e-commerce- the new continent. They generally consider the development of electronic commerce an important driver of world economic development in the next 25 years. The promotion effect to the economy will be far more than the Industrial Revolution 200 years ago. Well-known network economic researcher and critic Robert Metcalfe claimed that: â€Å"The value of the Internet is equal to the square of the number of outlets (linking with it). Currently, the online shops are booming and constantly improved. Types of products sold online are diversity. Drugs once thought impossible for buying and selling have become a reality. Representative one is Canada Pharmacy. Even some people sell their time online. They do things for people who are too busy and get money from them. 1.2 Objectives of the studs To identify prospect of e commerce system in Bangladesh To make suggestion on the basis of findings. To provide precise knowledge of e commerce and its infrastructure. To narrate the present scenario of e commerce in Bangladesh To identify the usage rate and satisfaction level of e commerce customers. To highlight some recommendations for rendering e commerce services effectively. 1.3 Scope of the study The scope of the study is limited to the issues related to the ecommerce in Bangladesh. The assignment will focus only on the business locality provider of the country through internet network system. 1.4 Limitations of the study Due to time constraints the study has been conducted only one commerce service on secondary information. A microscopic analysis (aggregate analysis) has been made here for the unavailability of appropriate data in some cases. To prepare this assignment I have faced a lot of problems such as unavailability of lab, electricity problem, unavailability of related book and journals lock of time, unavailability of information in net etc. 1.5 Methodology of the study The assignment has been done mainly based on secondary sources of data or information secondary data has been collected from different publication material and Web site as well as the book and material from different libraries the hand not of the various seminars 1.6 Literature Review Tornatsky and Fleischer’s Theory The best literature for this is from Tormatsky and Fleischer’s theory. The Tornatsky and Fleischer’s theory comprises two important foundations stages in e commerce factors of the adoption and implementation of e commerce in SMEs. According to Jennnex and lertwongsation who used Tornatzky and Fleischer’s model, the reliability of this foundation will directly impact the ability of SMEs to implement e commerce. Chapter Two 2. General context of the study With the increasing diffusion of ICTS, more specifically the internet, the global business community is rapidly moving to words business to business (B2B) e commerce. The bussers importer gain a clear advantage when the internet gives them access to the global market, by which they can compare price across regions, find out whether price very by order fragmentation, get awareness about substitute alternative products consequently the sellers exporters make sure that they are well portrayed in the cyber world through websites and portals. Like buyers, sellers also benefit from increased and more efficient access to the global market through the imternet. Bangladesh is pursuing an economic policy export led growth with the rising forces of globalization, it is becoming increasingly important that the private sector particularly the export sectors are well prepared to meet the requirements and in the competition against exporters in other countries. In such a scenario two issues are becoming particularly important for Bangladeshi export sectors one whether business are automating their internal processes with the use of ICTS to become increasingly efficient and competitive in a global content and two whether business have efficient and competitive in a global context and two whether businesses have effective presence and participation in the cyber world. 2.2.1 E commerce in different sector in Bangladesh Despite being a under developed country selected segment of the Bangladeshi business community has embraced technology with reasonable success, personal computer and the internet are also emerging as day to day business tolls These positive indicators are levering the prospect of e commerce in Bangladesh. RMG Sector . Banking on the web (online bank). Online shopping. Web hosting, domain. Online cards, gifts. Pay Bill. Education. Etc. 2.2 Some e commerce shop in Bangladesh www.web Bangladesh.com. www.hoat bazar.com. www.number shop.com. www.bdbazar.com www.sonarmarketplace.com. www.upoharbd.com. www.bdgift.com. www.cellbazar.com. 2.3 The impact of e commerce E commerce can transform the way products and service one created sold and delivered to the customers, It can also change the way in which the company works with its partners. The following are well established benefits of e commerce. Improved productivity : Using e commerce the time required to create, transfer and process a business transaction between trading partners is signifieantly reduced of data entry and recenty in the process. This improvement in speed and accuracy plus the access to document and information will result in increase in productivity. Cost savigs: The cost savings stem from efficient communication, Quicker turnaround and closer access to market. Better customer service: customer can enjoy the convenience of shopping at any hour and anywhere in the world. Opportunities for new business: Business over the inter net have global customer reach. There are endless possibilities for business to exploit and expand their customer base. 2.4 challenges of e commerce for Bangladesh Network Infrastructure. Intra bank and interbank connectivity. Local and global. Bank client connectivity. Security of transaction. Banking mechanism Automation Convertibility of the Bangladesh currency. Retention quota. International credit cards. Capacity building: Human. Technical and Regulatory. Quick settlement, online credit information. Skilled e manpower. Investment Legal infrastructure. Currency convertibility: Access to global finance. 2.5 Akhoni.com Akhoni offers discounts up to 90in Dhaka city on popular business like dining, Travel, Entertainment, Movies, Soap, Healthcare service, Fitness centers, Beauty parlors and lot more Akhoni.com is a website that brought a new horizon in the e commerce industry of Bangladesh. Unlike the other business websites, it does not sell/ buy or act as a third party between two people. The customer can use the coupons published on this website and based on the amount of discount can save lots of money while purchasing the particular product from the particular shop. How it works: To use the website, one customer has to go with the following steps: Step one: Sign up with Akhoni.com. to get crazy discount notifications right in your email inbox. Step two: Buy and receive coupon to purchase a deal, click on view details and buy/ buy now button. Instant pay option: safely pay with you visa/ Master card/DBBL, Nexus card and from mobile phone through bash. Pay on coupon delivery option: Click pay as on coupon delivery if you want to pay later. Collect from Akhoni.com office: 8, Gulshan, South, Avenue, unite-53 Gulshan-1 Dhaka-1212. Step three: show your coupon to the merchant at his/her other and enjoy the discount. SWOT Analysis Strength 1.Anew concept in there commerce industry of Bangladesh. 2.Very few on no competitor at all. Weakness 1.Based on Dhaka city mostly. 2.The coupons given are of limited merchant that means this website does not cover the entire premises of consumer choice. Opportunity 1.Since the concept is new and Lucrative, the website has bright future through jot the country. 2.In future, this website may include the merchants of different other fields like FMCG, cloths, Foods etc. Threat: 1.Since the market has no competition any day new entrants may come up with new offers. 2.Discount packages of mobile phone companies (GP Thank you) can be a threat. 2.6 Advantages of Ecommerce Faster buying/selling procedure, as well as easy to find products. Buying/selling 24/7. More reach to customers, there is no theoretical geographic limitations. Low operational costs and better quality of services. No need of physical company set-ups. Easy to start and manage a business. Customers can easily select products from different providers without moving around physically. 2.7 Disadvantages of Ecommerce Any one, good or bad, can easily start a business. And there are many bad sites which eat up customers’ money. There is no guarantee of product quality. Mechanical failures can cause unpredictable effects on the total processes. As there is minimum chance of direct customer to company interactions, customer loyalty is always on a check. There are many hackers who look for opportunities, and thus an ecommerce site, service, payment gateways, all are always prone to attack. Chapter three 3. Methodology of the study 3.1 Site Selection: The topic chosen for the assignment is â€Å"e commerce system.† 3.4 Site Design: I work with non-government sector and also include government sector. 3.5 Country Map: 3.6 Data Collection: All the data and inflation which s elated to my task was collected from secondary sure. 3.7 Data Analysis: I use Microsoft word and Microsoft power point to prepare this assignment. Chapter four 4. Result and Discussion Bangladesh has recently entered into the world of e-commerce. Bangladesh Bank (BB) opened up the e-commerce transactions in the net in 2009. Subsequently Dutch-Bangla Bank Limited (DDBL) has launched Internet Payment Gateway (IPG) in the name of Nexus-Gateway in June, 2010 and BRAC Bank in December, 2010. Meantime, a few e-merchants have developed their web-sites and linked with the IPG of the banks. The complete journey of e-commerce has four steps. These include the go-ahead signal of the central bank, launching internet payment gateway (IPG) by commercial banks after obtaining go ahead signal of the central bank, development of appropriate website by e-merchants to display and sale their products and services, and buying of goods and services by the customers from the e-merchants. The merchant commission — a fee to be paid by the merchant to the bank in percentage of the sale value — is higher for e-commerce transaction than that of the POS transaction. The e-merchant also needs to pay a fee to the owner of the web portal if the website is not owned by him. On the other hand, an e-merchant does not require establishing shops at the prominent and costly locations of a city; they only have to maintain warehouses in various low cost locations from where they can deliver goods to the different parts of the city / country easily with minimum transportation cost. The ultimate result is: the e-commerce players are at a competitive advantage to retailers. They have lower operating expenses and better inventory management due to operating in a virtual commerce environment. For example, amazon.com has revenue per employee of nearly $850k while its retail counterpart, Best Buy, generates revenue per employee of only $270k. Chapter five 5. Recommendations The assessment of the e-commerce environmental forces of Bangladesh leave us some room to recommend some steps and measures, that should be undertaken by the policy makers and business stake holders for the full-fledged implementation and development of e-commerce in Bangladesh. There commendations are: There should be an EFT (Electronic Fund Transfer) Gateway, which will connect all finance and banking institutions, ATMs, POS and related websites. Such Gateway will speed up the transactions among banks, commercial institutions. This sort of infrastructure needs to be implemented on priority basis. A CCG (Credit Card Gateway) should be established. A credit card gateway is a server that makes online credit card transactions safe(Skinner, 2005). The software protocols in the CCG use the information provided to check for availability of funds and to make sure the credit card is not expired, lost or stolen. This takes only seconds. When the transaction is approved a receipt is generated for the customer, and the funds are transferred to the vendor’s bank account through EFT. Unlicensed radio frequencies should be made available on demand andesite operating licenses should not limit the bandwidth. To improve banking mechanism, Bangladesh government should compel the banking sectors to automate their operation and going online by a specific period. The control of foreign exchange should be liberalized gradually, and easier issuance of International Credit Cards should be allowed, banks should take effective steps here. Business associations and organizations should be made aware of the benefits of e-commerce. Business organizations like FBCCI, DCCI, MCCI, and BGMEA can play a significant role in promoting e-commerce in Bangladesh. Political commitment to improve governance and institutional strengths essential for successful application of e-commerce. Last but not least, National ICT policy, 2002 and enactment of the ICTAct, 2005 is required to enhance the implementation of e-commerce. 6. CONCLUSION A key reason why e-commerce, especially the business-to-business segment, is growing so quickly is its significant impact on costs associated with inventories, sales execution, procurement, intangibles like banking, and distribution costs. If these reductions become pervasive, e-commerce has the potential to be the application that ushers in the large productivity gains. Achieving these gains is therefore contingent on a number of factors, including access to e-commerce systems and the needed skills. However, what is unique about ecommerce over the Internet and the efficiency gains is that it promises the premium placed on openness. To reap the potential cost savings fully, firms must be willing to open up their internal systems to suppliers and customers. This raises policy issues concerning security and potential anti-competitive effects as firms integrate their operations more closely. Chapter six References Website: www.google.com www.bookrags.com www.e commercefair.com www.google.com//assingnmentone commerce in Bangladesh www.scribd.com/doc/ www.scibd.com>reserch>business &in Bangladesh www.slideshare.net/mobile-bankingsystem in Bangladesh Appendices Questionnaire: 1. For how many years you are using e-commerce? (i)Less than one year (ii)One year but